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Top 100 online advertisers

market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment...Communications 8,223,507 117.05% 5.12% 11 BT 7,219,349 8.42% 7.59% 12 Norwich Union Direct 5 ...

Ford signs £1.3bn deal to sell Land Rover and Jaguar to Tata

in Britain by Land Rover and Jaguar . Unions have supported the Tata takeover. Ford is ending its ...

When brands fake their nationality

the car marque a hostage to fortune, says Mike Williams, a senior consultant at The Brand Union ...

P&G widens lead over Unilever among top 100 advertisers

.7 45 Dell 28.33 -28.6 46 John Lewis Partnership 28.22 70.9 47 Norwich Union Direct 28 ...

Aviva sees agencies for £4m digital task

LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...for the RAC, will repitch for the task. It is not known if GT, the incumbent on Norwich Union s digital ... agency, while WDMP, TDA, the incumbent, and Hicklin Slade Partners were hired to work on the Norwich Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing ...

Wrigley's Airwaves extends GSE Ducati Superbike deal

union player Lewis Moody and the Airwaves Claygate Powerboat team. Wrigley s Airwaves began its ...

Report values European sports sponsorship at €6.7bn

, and rugby union on 3% with 161m. Germany is Europe s largest sports sponsorship market, with a 2.6bn ...

Nielsen reports 10% drop in direct mail volumes

% 89% 15 Reader s Digest 13,992,687 19,168,497 4% 94% 16 Norwich Union Direct 13 ... ,838,361 103% 82% 90 Bose 4,403,862 8,309,434 -13% 38% 91 Norwich Union Personal Finance 4 ...

Vauxhall to step up partnership activity

as the club s official vehicle supplier. The marque, which has been associated with the rugby union side since ...

Top 100 online advertisers

by 387% to 18.7m. The brand set itself apart from rivals including Egg and Norwich Union by using ... .22% 20 3 2,303,347 53.29% 8.06% 28,575,565 7.19% 21 Norwich Union 2,259,099 352.73% 10 ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.