Fast food chains split on calories
15 Mar 2011 | by John Reynolds
positive column inches. Toby Southgate, managing director of branding agency The Brand Union, believes ...
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KFC becomes first fast-food chain to win Red Tractor stamp
09 Jun 2011 | by Ben Bold
standards. The Red Tractor logo, which comprises a stylised tractor against a Union Flag background ...
Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
that the only way is up. With the Iberia deal closing soon, and the unions at bay, if unbowed, the brand could ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
changed its name from Norwich Union, says marketing director Amanda Mackenzie. Its latest campaign ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union ... with rugby union. All the marketing director's efforts will go into the increasingly tough battleground ...
McDonald's to sponsor Olympics volunteering
25 May 2010 | by John Reynolds
agriculture. Lee Woodger, head of the National Farmers Union's Food Chain Unit, said: 'While this is a ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
institutions has also recently been called into serious question. Rugby union's 'Bloodgate' scandal, coupled ... Cup, Commonwealth Games, Rugby Union World Cup and, with any luck, the 2018 FIFA World Cup will all ...
Should a drink's calorific content be given equal importance to ABV?
14 Jul 2009 | by staff
, The Brand Union Knowing how much alcohol there is in your drink is important for a number of very ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
