to remove filtersSchweppes summer campaign celebrates British heritage
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
activity will feature Schweppes' launch of new limited edition packaging, featuring images of the Union ...
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Marketing's top five Jubilee initiatives
08 May 2012 | by John Reynolds
famous yellow top to red and the jars will be labelled with a Union Jack emblem, featuring a picture of a ...
Co-operative launches Diamond Jubilee party fund
12 Apr 2012 | by Matthew Chapman
, paper cups and plates, and Union Jacks. Rival retailer Sainsbury's has heavily invested in marketing ... products, including a teddy bear gingerbread biscuit sporting a Union Jack T-shirt, and limited ...
PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water
12 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
PepsiCo and its UK bottler Britvic are to use the naturally-sourced stevia extract, which was approved by the European Union in November, to sweeten the drink instead of sugar. The move will reduce the SoBe V Water range's sugar content from 20 grams to zero and its calorie count from 85 to 10 or less ...
Brand Health Check: Hovis
29 Mar 2012 | by John Reynolds
running around the loaf to highlight the ingredients. In addition, a Union Jack design has been positioned ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
the fruits of the union. Make-or-break relationships These relationships come in varying formats ...
Optimum Nutrition aims for UK expansion with rugby sponsorship
24 Feb 2012 | by Alex Brownsell
already sponsors athletes, including Irish rugby union star Rob Kearney and England 7s rugby player Chris ...
Marks & Spencer feels Twitter heat as Valentine's Day £20 Dine-in deal runs out
14 Feb 2012 | by Gemma Charles
. @LawaLaura If ur thinking about goin 2 @marksandspencer for their 20 meal deal in the #norwich branch DONT ...
Jordan promotes Snickers in Twitter prank
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
problems can only be properly solved by true fiscal union!!! #comonguys", and "Large scale quantitative ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
