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Marmite 'Ma'amite' by DDB UK

The nationwide outdoor campaign plays on the "love it or hate it" positioning with the Queen s favourite corgi dogs. The work changes "Marmite" to "Ma amite" and altered the well-known label to include a Union Jack and crown, with the wording around the bottom of the jar reading: "Toasting the Queen ...

Twinings 'gets you back to you' by AMV BBDO

An animated TV ad aims to highlight the calming role Twinings can play in women's lives. It focuses on a woman 's emotional journey as she struggles to navigate stormy waters at sea, but is then restored with Twinings. The campaign was made in conjunction with Freud, ZenithOptimedia,Grand Union ...

Birds Eye 'snow farm' by TBWA\Chiat\Day

The activity launched with an event in New York City s Union Square, featuring a vegetable farm in the snow. ...

JWT scoops more Baxters business

business since August 2009. The account was previously handled by the Edinburgh-based The Union. Since ...

Whyte & Mackay invites agencies to pitch for UK ad account

, including The Union and Material Marketing. Its media planning and buying duties are handled by Feather ...

I've Got A Brand New Combine Harvester

, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...

Maximuscle unveils first TV ad for core range starring Ugo Monye

and Wales Cricket Board, the Welsh Rugby Union, Fulham Football Club, London Wasps and Harlequins Rugby Union. ...

Sponsorship Agency League Table 2009

institutions has also recently been called into serious question. Rugby union's 'Bloodgate' scandal, coupled ... Cup, Commonwealth Games, Rugby Union World Cup and, with any luck, the 2018 FIFA World Cup will all ...

Nielsen reports 10% drop in direct mail volumes

% 89% 15 Reader s Digest 13,992,687 19,168,497 4% 94% 16 Norwich Union Direct 13 ... ,838,361 103% 82% 90 Bose 4,403,862 8,309,434 -13% 38% 91 Norwich Union Personal Finance 4 ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.