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Should adland be exempt from Tupe?

. When a European Union directive is implemented, the rules are hard to amend. And civil servants claim ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ... ? For reasons that suited its corporate balance sheet at the time, Dow swallowed Union Carbide's assets ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

Games. - The PM used a speech to Davos delegates to urge European Union leaders to be 'bolder ...

Brands pledge to avoid promoting unhealthy products to kids online

to prevent exposing children under 12 in the European Union to the marketing of unhealthy products.

Aviva gives away Premier League shirt sponsorship

Aviva has been Norwich City Football Club's main club sponsor since 2008 and is handing over its shirt sponsorship to the charity, Railway Children, for this weekend's home clash against Arsenal. It is the fourth year running that Aviva has given away its Norwich City sponsorship to charities. However ...

Is adland protecting children enough?

report from Reg Bailey, the Mothers' Union chief executive. Meanwhile, sources at the rule ...

Is state-funded consumer research all smoke and mirrors?

rigorous, the use of data can be coloured by opinion. One example was a survey drawn up for Mothers' Union ...

Facebook signs up to AA 'childhood' review panel

The brand joins Unilever and McDonald's among those to have confirmed their part-icipation in an Advertising Association panel, which has been set up to respond to Mothers' Union chief executive Reg Bailey's report, entitled 'Let Children be Children'. Last year, research from Ofcom revealed that 19% of eight ...

Editor's Comment: Why Facebook must self-censor

In his report 'Letting Children be Children,' Mothers' Union chief executive Reg Bailey said too

RIP COI

professional relationships with agencies." This problem may be compounded by changes in European Union rules ...

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