Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
Games. - The PM used a speech to Davos delegates to urge European Union leaders to be 'bolder ...
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Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ... ? For reasons that suited its corporate balance sheet at the time, Dow swallowed Union Carbide's assets ...
Brands pledge to avoid promoting unhealthy products to kids online
28 Nov 2011 | by Matthew Chapman
to prevent exposing children under 12 in the European Union to the marketing of unhealthy products.
Aviva gives away Premier League shirt sponsorship
16 Nov 2011 | by Matthew Chapman
Aviva has been Norwich City Football Club's main club sponsor since 2008 and is handing over its shirt sponsorship to the charity, Railway Children, for this weekend's home clash against Arsenal. It is the fourth year running that Aviva has given away its Norwich City sponsorship to charities. However ...
Is state-funded consumer research all smoke and mirrors?
15 Sep 2011 | by Gemma Charles
rigorous, the use of data can be coloured by opinion. One example was a survey drawn up for Mothers' Union ...
Facebook signs up to AA 'childhood' review panel
19 Jul 2011 | by Gemma Charles
The brand joins Unilever and McDonald's among those to have confirmed their part-icipation in an Advertising Association panel, which has been set up to respond to Mothers' Union chief executive Reg Bailey's report, entitled 'Let Children be Children'. Last year, research from Ofcom revealed that 19% of eight ...
Editor's Comment: Why Facebook must self-censor
19 Jul 2011 | by Noelle McElhatton
In his report 'Letting Children be Children,' Mothers' Union chief executive Reg Bailey said too
Royal Mail claims more than 14m items sent with DM support service
23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
plans to cut 40,000 jobs . It said that the mail service would be working with unions to make itself ...
Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
out in the report, which was authored by Mothers' Union chief executive Reg Bailey, remain unclear ...
Visa and Emirates join sponsor disquiet over Fifa sleaze claims
01 Jun 2011 | by Ben Bold
to Caribbean Football Union members to vote for bin Hammam in Fifa's presidential elections being held ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
