COI hands anti-obesity digital business to Profero
10 Oct 2008 | by Fiona Ramsay
The agency pitched against The Grand Union, Euro 4D, Anorack and LIDA. Profero would not comment on the account. The appointment follows M C Saatchi picking up the creative pitch for the DoH campaign following a four-way pitch managed by the COI in May. The DoH has set aside 75 million over the next three ...



