Andrew Walmsley on Digital: Difficult viewing
03 Mar 2010 | by Andrew Walmsley
, corrupt union officials and official bureaucracy. - Some of the shows most sympathetic and compelling ...
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Microsoft, the underdog
16 Mar 2010 | by Andy McCormick
/Yahoo! obtain European Union go-ahead for search deal 10 Mar: Bing ad drive breaks 11 Mar: MSN Video Player ...
Digital & Direct: 02 boosts link to rugby team
25 Nov 2008
O2 is bolstering its association with the England rugby union team with an integrated campaign
The week in marketing: 18 November
18 Nov 2008 | by Staff
Insurer Aviva has expanded its marketing team ahead of the 2009 rebrand of Norwich Union. Jan Gooding has ...
Media brief: Sky sports wins five-year deal
11 Nov 2008
Sky Sports has won a five-year deal to broadcast rugby union games from 2010. Under the agreement
Etihad Airways hands digital brief to LBi
04 Nov 2008 | by Staff
Sports sponsorship forms a major part of Etihad's international marketing strategy. The airline has several high-profile deals; these include the Ferrari F1 team, Chelsea FC and the Harlequins rugby union side. This month Etihad expanded its strategy to Australia, in a deal to rename the Telstra Dome ...
Sky Sports secures five-year deal with RFU
03 Nov 2008 | by Alison Donnelly
LONDON - Sky Sports has won a new five-year deal with the Rugby Football Union to continue showing
Cobra Beer runs sales promotion to support Dave sponsorship
24 Oct 2008 | by Alison Donnelly
From early November, the beer brand is running a sales promotion initiative whereby students in 400 student unions who buy two Cobra beers will be given Dave-branded USB sticks, which have clips from the start of the series saved inside. The deal continues Cobra's support of Dave with the beer ...
Adidas seals deal with Rugby star Danny Cipriani
07 Oct 2008 | by Ed Kemp
LONDON - Adidas has sealed a multimillion-pound deal with Wasps and England rugby union star Danny
The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
Zealand. The airline has a long-standing association with rugby union: it was an official sponsor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
