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Norwich Union set to change website address

Norwich Union, the UK's biggest insurer, is set to change its customer website address to Aviva

Norwich Union completes DM review with WDMP hiring

LONDON - Norwich Union has ended a review of its direct marketing agency arrangements...The agency will be responsible for creating below-the-line work for NU s insurance brands, which include motoring, life and home. Last month, Norwich Union hired Craik Jones Watson Mitchell Voelkel ... to invest significantly in the RAC and Norwich Union brands. It is understood that NU s above ...

Digital & Direct brief: Norwich Union to launch campaign

Norwich Union is launching a direct marketing campaign, devised by TDA, to promote improvements

Norwich Union calls digital agencies for life insurance brief

Norwich Union, the UK's largest insurer, has approached four digital agencies to develop a brief...McCann-Erickson handles the brand advertising for Norwich Union life insurance. It is understood that the agencies have been approached directly by the marketing department, bypassing Norwich Union's procurement ... the creative review held by Norwich Union Direct in November 2002 for its 8 million business. Abbott Mead ...

Norwich Union calls digital pitch for life insurance brief

LONDON - Norwich Union, the UK's largest insurer, has approached four digital agencies to develop a...McCann-Erickson handles the brand advertising for Norwich Union life insurance. It is understood that the agencies have been approached directly by the marketing department, bypassing Norwich Union's procurement ... the creative review held by Norwich Union Direct in November 2002 for its £8m business. Abbott Mead Vickers ...

Norwich Union marketing director explains name change in video blog

LONDON - Norwich Union, soon to be Aviva, is launching its first ever video blog, starring its...the companies re-brand from Norwich Union to Aviva from 1 June. Readers of Insurance Times will be able to watch Kitson's blog in which he will talk about his journey managing the name change from Norwich Union ... the Insurance Times website. Norwich Union is currently running a major above-the-line marketing campaign ...

Norwich Union takes 'quote me happy' creative online

LONDON - Norwich Union is backing its 'Quote me happy' television campaign with online advertising...and travel sites, including FT.com and thisismoney.com. Steve Genders, head of e-commerce at Norwich Union ...

Digital & Direct brief: Norwich Union launches first video blog

Norwich Union, soon to be Aviva, is launching its first video blog, which stars its sales

NEW MEDIA: Norwich Union to use Profero for customer drive

Norwich Union has hired Profero to create a customer acquisition campaign for its wealth management portal norwichunion.com as it seeks to expand the service. The campaign, which breaks at the end of November, will incentivise customers to register with the site by offering a free FT ...

Aviva completes digital agency line-up

LONDON - Aviva has completed the review of the £4m combined digital rosters for its Norwich Union...The Norwich Union Insurance brand will be serviced by Soup, GT, Glue and Chemistry. Web design and build and online advertising for the Norwich Union Life brand will be handled by Teamspirit, Chemistry ... with WDMP, TDA and Hicklin Slade Partners also appointed to the roster. Separately, Norwich Union ...

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