13 Feb 2007
| by Media Week
UTV's TalkSport has signed insurance company Norwich Union Direct as the sponsor of its Drive show...fees. Norwich Union Direct Van Insurance was involved with Drive last year,
but its involvement ...
. Matt Wilson, sponsorship and promotions director at TalkSport, said:
"Our partnership with Norwich Union Direct Van Insurance has evolved
over the past year and demonstrates that TalkSport endorsement ...
28 Aug 2007
| by Media Week
Norwich Union Motor Insurance has secured a deal with Five to sponsor the 12th series of Fifth Gear...The package includes the credits, the Norwich Union logo, a hyperlink
through Five's website ...
's sponsorship
manager, Ross Minton, brokered the deal. Norwich Union Home Insurance
sponsors Five's property strand on both Five and Five Life, and Norwich
Union Travel Insurance sponsored the channel's Paul Merton ...
12 Sep 2006
| by Media Week
Norwich Union is to sponsor a Channel 4 show fronted by ex-Arsenal and England football star Ian...The deal, negotiated by OMD Fuse, includes broadcast sponsorship of the
three 60-minute shows on C4 and repeat episodes showing on More4. It follows Norwich Union's recent announcement that it is to extend its
partnership with UK Athletics. The broadcaster is pitching Unfit Kids to complement Jamie ...
30 Aug 2005
| by MediaWeek
Insurance giant Aviva is reviewing its £64m Norwich Union media planning and buying account, held..., regarding its insurance business. An appointment on Norwich Union is expected by the end of the year ...
spokesman for Norwich Union said: "We are looking at all of our agency relationships as part of a review ...
and Norwich Union accounts. Aviva said it was looking to "exploit the brand strength" of the rescue service ...
30 Jan 2007
| by Robin Parker
company Norwich Union after a six-way pitch....The publisher beat Forward, River, Redwood, Atom and incumbent Halcyon
for the quarterly magazine, which has published for six issues since
2005 and is mailed to 500,000 Norwich Union customers ...
, from John Brown. Square One has renamed the magazine, previously Norwich Union Magazine,
as Real ...
05 Aug 2008
| by Emma Barnett
LONDON - GCap Media's One Network has teamed up with Norwich Union for an eight-week promotion...64,000-worth of fuel throughout the eight week campaign, which Norwich Union will pay for ...
29 Mar 2005
| by MediaWeek
Norwich Union has been lined up to sponsor Classic FM’s early morning breakfast show, in a multi...of the communications issues facing Norwich Union and their proposal showed a real understanding of both the product and the target audience.” Norwich Union’s Equity Release products will take centre stage for the sponsorship deal. Nigel Spencer, head of marketing at Norwich Union, said: “As the equity release market leaders ...
11 Jan 2005
| by MediaWeek
One of the main problems for Norwich Union is that they are trying to reach young adults ...
when you are Norwich Union, especially when younger adults are generally indifferent when it comes ...
League on ITV. Building societies often target older audiences, however this Norwich Union campaign used ...
10 Jan 2006
| by Mark Banham
Aviva is reviewing its £26m Norwich Union and RAC online accounts, following its above...Digital agency Harvest currently holds the Norwich Union section of the
business, while Haygarth ...
.
The agency took the Norwich Union account from Interpublic agency Brand
Connection, which had held ...
to be looking at the possibility of centralising both the RAC
and Norwich Union accounts. Aviva said ...
14 Apr 2009
| by Staff
Aviva/Norwich Union spend tops £5m for high-frequency rebrand campaign....The high-frequency rebranding campaign of Norwich Union to Aviva, featuring Bruce Willis and Macauley Culkin, plus some non-celebrities, in the new 60-second creatives, has so far cost about 1.8m ...
days later. In total, during March, Aviva/Norwich Union has run 30 different ads and spent more than ...