08 Feb 2006
| by by Staff
LONDON – Norwich Union Direct has signed a deal with Five to sponsor its home-themed programmes...The Five sponsorship will support the Norwich Union Direct Home Insurance brand and will cover prime-time programming including 'House Doctor', 'How Not to Decorate' and 'Build a New Life'.
The integrated package includes programme credits and online activity.
Norwich Union direct is using ...
24 Aug 2006
| by by Jennifer Whitehead
LONDON - Norwich Union has extended its association with athletics by signing up as a sponsor...participating.
Norwich Union is already the lead sponsor for UK Athletics, in a deal that will run up ...
social responsibility at Norwich Union, said: "This partnership allows us to showcase our commitment to the sport at all levels. Many of the promising youngsters in the Norwich Union Great Britain Northern ...
07 Dec 2005
| by by Daniel Farey-Jones
LONDON - The newly combined Norwich Union and RAC media planning and buying account, estimated...The pitch was sparked by Norwich Union's parent company Aviva's £1.1bn acquisition of RAC in March. Brand Connection was the incumbent on Norwich Union for 21 years, while Vizeum handled RAC.
Colin Webb, marketing director at Norwich Union General Insurance, said: "We are looking forward to building ...
31 Jan 2008
| by Kate Nettleton
LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...for the RAC, will repitch for the task. It is not known if GT, the incumbent on Norwich Union s digital ...
agency, while WDMP, TDA, the incumbent, and Hicklin Slade Partners were hired to work on the Norwich Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing ...
22 Nov 2006
| by by Gareth Jones
online advertising and web design and build account for its Norwich Union and RAC businesses....It is understood that WPP-owned Good Technology will become the lead agency on the account, handling digital work for Norwich Union Insurance and Norwich Union Life. Glue London will oversee ...
to restructure the digital departments of Norwich Union and RAC to create a combined interactive marketing ...
26 Mar 2008
| by Nicola Clark
market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment...Communications 8,223,507 117.05% 5.12% 11 BT 7,219,349 8.42% 7.59% 12 Norwich Union Direct 5 ...
24 Jun 2005
Brand: Norwich Union
Client: Daren Carter at Norwich Union
Brief: Re-invigorate Norwich ...
and grass-roots participation.
Norwich Union inherited a relationship with UK Athletics from its ...
grass-roots investment. To do this, Norwich Union had to be visible wherever athletics was prominent ...
07 May 2008
| by Ed Kemp
The agency has been added to the RAC s below-the-line roster to handle the brief. Last November, it was appointed to the direct roster of RAC sister firm Norwich Union. The agency has been tasked with developing a strategy to push the RAC s multi-product portfolio to prospective and existing customers. The aim ...
02 Nov 2005
| by by Julia Pearlman
by insurance group Aviva, which also owns the Norwich Union Insurance group.
The 'More know how' ads have ...
that this will be raised to something nearer to the £50m a year its sister firm Norwich Union spends.
The RAC moved its ...
of the RAC's marketing function with Norwich Union, following its £1.1bn takeover in March.
If you have ...
12 Jul 2006
| by by Staff
LONDON - Npower has signed a three-year sponsorship deal with Norwich City Football Club to compete...Npower Canary Energy branding, alluding to Norwich City FC's 'Canaries'
nickname, will appear on perimeter boards, match programmes and
billboards around Norwich. The company joins sponsors including Flybe - the main shirt sponsor -
and Lotus. Norwich City FC is likely to receive a five-figure sum ...