Battle of the brands
03 Nov 2010 | by Rachel Barnes
changed its name from Norwich Union, says marketing director Amanda Mackenzie. Its latest campaign ...
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Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ...
Chip shop spoofs Beckham Bodywear ad
21 Feb 2012 | by Matthew Chapman
Soho-based chippy Golden Union is promoting National Chip Week with a spoof of the H&M advert...not take too kindly to. Golden Union is encouraging viewers of the video to tweet #BeckhamForGU as a ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
of its re-brand from Norwich Union. According to the brand, recognition of this fact has risen from 35 ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union ... with rugby union. All the marketing director's efforts will go into the increasingly tough battleground ...
Agencies line up for Baxters ad account
09 Jul 2009 | by Matt Williams
The company, which currently works with the Edinburgh-based The Union, has approached a selection of English and Scottish agencies with a view to holding a pitch. The review is expected to incorporate ... an everyday indulgence and was supported by an ad campaign created by The Union. ...
And in the real world... Sainsbury's, BT, British Airways and more
18 Jun 2009 | by Caroline Lovell
Times British Airways has agreed a deal with the pilots union Balpa, which will lead to 78 ...
And in the real world... The Boston Globe, Virgin Media, Freeview and more
05 May 2009 | by Caroline Lovell
The Boston Globe s survival is still uncertain after negotiations over job guarantees came to a halt between the union, Boston Newspaper Guild, and the owner, The New York Times Company, which has threatened to close the newspaper if it does not achieve $20 million ( 13 million) of cost cuts. Source ...
McDonald's to sponsor Olympics volunteering
25 May 2010 | by John Reynolds
agriculture. Lee Woodger, head of the National Farmers Union's Food Chain Unit, said: 'While this is a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
