23 May 2012
| by Matt Barnett
to discover what once only O2 or Vodafone knew: where we are and what we re doing when we re there.
Okay ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn.
BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ...
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
O2
8,562
-27%
-18
95
Santander
8,546
-25%
New
96 ...
21 May 2012
| by Matthew Heath
brands tomorrow will be a new era. O2, for example, acknowledges that its business is going through ...
18 May 2012
| by Sara Luker
operator Telef nica, owner of O2.
The move comes as the company continues to face suspicion over ...
18 May 2012
| by Sarah Shearman
those made earlier at the conference by Claire Valotti, managing director of O2 Media, who said mobile ...
to create a personalised device.
The event also included presentations from Shazam, FT, Google, Twitter, O2 and featured presentations on the 'Rise of tablets', 'How mobile is driving social media ...
17 May 2012
| by Hannah Crown
with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...
16 May 2012
| by Alex Blyth
the demographic age profiles as outdated models to target audiences. O2's head of PR and social media Alex ...
to come the brands with the most effective PR campaigns will be those like O2 and Oxfam that focus ...
16 May 2012
| by Will Harris
of the Conservative Party and launch marketing director of the O2 brand. He writes the weekly 'Guru' column ...
15 May 2012
| by Nick Batten
O2 has invited customers to put forwards brands it should add to its Priority Moments offers line...Launched in July 2011, the location-based loyalty scheme for O2's 22 million customers has ...
to receive offers from, using its Facebook page and the Twitter hashtag #O2prioritymoments.
It has ...
and Hollister.
O2 claims that Priority Moments has provided O2 customers with access to over 3,400 offers ...
15 May 2012
| by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury.
Ones ...