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Think BR: Understanding big data

to discover what once only O2 or Vodafone knew: where we are and what we re doing when we re there. Okay ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... O2 8,562 -27% -18 95 Santander 8,546 -25% New 96 ...

Think BR: Keeping your head above water

brands tomorrow will be a new era. O2, for example, acknowledges that its business is going through ...

Chinese telecoms giant Huawei in comms review

operator Telef nica, owner of O2. The move comes as the company continues to face suspicion over ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

those made earlier at the conference by Claire Valotti, managing director of O2 Media, who said mobile ... to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O2 and featured presentations on the 'Rise of tablets', 'How mobile is driving social media ...

'Silver socialisers' embracing social media to engage with brands

with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...

Why twenty-somethings are no longer the darlings of PR campaigns

the demographic age profiles as outdated models to target audiences. O2's head of PR and social media Alex ... to come the brands with the most effective PR campaigns will be those like O2 and Oxfam that focus ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

of the Conservative Party and launch marketing director of the O2 brand. He writes the weekly 'Guru' column ...

O2 Priority Moments crowdsourcing favours Nando's

O2 has invited customers to put forwards brands it should add to its Priority Moments offers line...Launched in July 2011, the location-based loyalty scheme for O2's 22 million customers has ... to receive offers from, using its Facebook page and the Twitter hashtag #O2prioritymoments. It has ... and Hollister. O2 claims that Priority Moments has provided O2 customers with access to over 3,400 offers ...

Twitter boss: UK brands 'driving ad innovation'

benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.