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Mobile network O2 is backing the introduction of its 'Favourite place' tariff with a TV campaign....The scheme, which launched last month, offers Pay & Go customers 500 minutes of calls from their favourite postcode area for a £10 monthly top-up. The campaign continues to use O2's iconic bubbles ... to text to take up the package. Although O2 usually runs brand campaigns, the 'Favourite place' activity ...
Mark Stevenson has been poached by O2 from British Gas to lead marketing activity for the mobile...Stevenson was previously senior marketing and communications manager at British Gas. At O2 he will report to head of pre-pay Sally Cowdrey. O2 is still searching for a marketing director to replace Cath Keers, who was promoted to customer director earlier this year. Her successor is likely to be in place ...
LONDON - Nick Hurrell, partner at Hurrell, Moseley, Dawson and Grimmer, reviews the latest O2 TV.... O2's ad is based on the insight that when you have children, your fridge becomes a visual metaphor ... innovation that will make a fortune for O2, and the agency delivers it simply without recourse to those ...
Rugby fans are set to get the latest news and results on their mobile phones after O2 secured a...O2 said it would deliver a package of mobile services to fans spanning SMS and MMS alerts, WAP content and downloads from 1 September. Supporters could sign up to packages that will provide the latest ... and the England squad, 02 said. All alerts would contain pictures, graphics, audio and text - the O2 service ...
that expresses quality in both design and production terms. So far, so O2. Once past the light, airy, bright and clear front cover, we find O2's thanks to named customers, a subtle nudge that great photos do not have ... about this mailer is that it does not seem to be what it really is. O2 wants us to spend more money ...
Doormat impact: before reading a word, I know this is a mailing for O2, which means the branding ... if your brand is O2. There are real chopsticks tipped on to the front, with a line that talks about how ... and a lightness of touch that is too often missing from O2's TV work, which often takes itself too ...
This and other amusing clips publicising the games can be downloaded from various sources including O2's website and Active WAP site in an area called the blue room. With hindsight, it is a pity that England didn't grasp the Scottish thistle in the way portrayed in the clip relating to that particular ...
O2 has launched a campaign to drive awareness of 'O2 Gurus' a nationwide team of technology...The campaign will span TV, outdoor, digital, press and experiential digital activity. The campaign shows O2 Gurus giving a series of daily technology tips from how to insert a SIM card to how to use apps for star gazing. ...
There's a heart-in-the-mouth moment at the opening of VCCP's 60-second launch ad for O2. Not so...or no justification for such feelings. Then there's the endline, which does little to allay these concerns. O2's ... are you? and T-Mobile's Get more , O2's brand positioning feels positively heavyweight. But the glib ... 'm happy to give O2 the benefit of the doubt for now. Dragging this campaign over the coals for its lack ...
O2 is launching its first financial products in the form of two cards; the Cash Manager and Load
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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