14 May 2012
| by Philip Dyte
not just marketing but commercial operations as a whole.
Whether it s O2 s new Wallet or Barclay ...
09 May 2012
| by Jeremy King
I have worked in media since... I graduated and worked in various advertising roles at M C Saatchi, O2 and IMG, before setting up 4 th Screen Advertising in 2007.
I was attracted to this particular role because I was working at O2 at the time and we were launching the 02 active operator ...
04 May 2012
| by Sarah Shearman
O2's 'Priority Moments' promoted tweet campaign last year achieved an "unheard of" 'tweet...the message is shown.
O2 ran a campaign to promote its loyalty scheme Priority Moments, using 40 promoted ...
,769 trend mentions and 7.8 million impressions. O2 invested under 65,000 in the campaign, which ...
are just unheard of - and are a tribute to the creativity that O2 brought to the platform". Alex Pearmain ...
04 May 2012
| by Daniel Farey-Jones
has appointed Nathan Gainford as managing partner to oversee the agency's new client, O2. ( Campaign ...
02 May 2012
| by Arif Durrani
as a consultant with Sally Cowdry, marketing director at O2, in addition to his ad hoc brief with AOL ...
26 Apr 2012
| by Sarah Shearman
O2, the network provider, has launched its long-anticipated mobile wallet service, which enables...O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 ...
a train ticket-buying feature.
O2 has partnered with Visa to produce a physical O2 Money account ...
conference in London yesterday by James Le Brocq, managing director at O2 Money, which had originally planned ...
25 Apr 2012
| by Mark Banham
and we travelled to the O2 in a boat where, under instruction from the producer, we had to recreate ...
25 Apr 2012
| by Arif Durrani
highlights Burberry and O2 as two leading lights. The Facebook marketer attributes the site s ability ...
."
Amplifying core brand messages
O2 meanwhile, is credited with using Facebook to boost customer acquisition ...
to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...
23 Apr 2012
| by Christopher Smith
globally and, in 2008, O2 trialled NFC for VIPs at the Wireless Festival, giving them access to extra privileges as they were scanned into VIP zones. O2 also ran successful trials with handsets replacing Oyster ...
and new technology such as NFC, and how it could benefit our clients. In partnership with O2, we recently ...
21 Mar 2012
| by Arif Durrani
Valoti, managing director of O2, the latest IAB/PwC study reflects a confidence that both brands ...
, we are able to have conversations to be part of the mix."
For Valoti and O2, the end game ...