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Think BR: Online finance in the age of data

not just marketing but commercial operations as a whole. Whether it s O2 s new Wallet or Barclay ...

My Media World: Mark Slade

I have worked in media since... I graduated and worked in various advertising roles at M C Saatchi, O2 and IMG, before setting up 4 th Screen Advertising in 2007. I was attracted to this particular role because I was working at O2 at the time and we were launching the 02 active operator ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

O2's 'Priority Moments' promoted tweet campaign last year achieved an "unheard of" 'tweet...the message is shown. O2 ran a campaign to promote its loyalty scheme Priority Moments, using 40 promoted ... ,769 trend mentions and 7.8 million impressions. O2 invested under 65,000 in the campaign, which ... are just unheard of - and are a tribute to the creativity that O2 brought to the platform". Alex Pearmain ...

Trading places: this week's people moves

has appointed Nathan Gainford as managing partner to oversee the agency's new client, O2. ( Campaign ...

Neil Jones to take commercial VP role at AOL Advertising Group

as a consultant with Sally Cowdry, marketing director at O2, in addition to his ad hoc brief with AOL ...

O2 takes aim at PayPal with mobile payments service

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables...O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 ... a train ticket-buying feature. O2 has partnered with Visa to produce a physical O2 Money account ... conference in London yesterday by James Le Brocq, managing director at O2 Money, which had originally planned ...

My Media Week: Laura Whitmore

and we travelled to the O2 in a boat where, under instruction from the producer, we had to recreate ...

Facebook's Everson urges marketers to 'make a bet on us'

highlights Burberry and O2 as two leading lights. The Facebook marketer attributes the site s ability ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...

Think BR: How can brands harness the power of NFC?

globally and, in 2008, O2 trialled NFC for VIPs at the Wireless Festival, giving them access to extra privileges as they were scanned into VIP zones. O2 also ran successful trials with handsets replacing Oyster ... and new technology such as NFC, and how it could benefit our clients. In partnership with O2, we recently ...

Getting behind the IAB figures: Media experts on the rise of mobile

Valoti, managing director of O2, the latest IAB/PwC study reflects a confidence that both brands ... , we are able to have conversations to be part of the mix." For Valoti and O2, the end game ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.