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Think BR: Understanding big data

to discover what once only O2 or Vodafone knew: where we are and what we re doing when we re there. Okay ...

O2 launches review ahead of customer experience revamp

O2 is ramping up its efforts to improve its customer experience and create a stronger brand...O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...

Chrysler re-launches with £10m Super Bowl campaign

's UK screening of this weekend's Super Bowl at The O2. ...

More data leaks while Europe cracks down on wrongdoers

Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 ... the press widely picked up on a software designer s discovery that O2 has (accidentally it claims) been ... . Mobile numbers were only supposed to be sent to O2 s "trusted partners" but for two weeks had been going ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

? And what does sale-styled advertising do for the brand? Take O2. The agency has done its best ... for clarity. But no more. In the local O2 store, the lanterns come to life in three dimensions ... be the comparison sites? Not trawling along the freezing high street. So O2 s advertising has to work even harder ...

Direct Agency of the Year: OgilvyOne

difficult, just a week before we sat down to make our decision, Lida won O2 by far the biggest direct ... with the O2 win, which followed a hotly fought pitch that went down to the wire with the incumbent, Archibald ...

O2 appoints Lida to direct marketing account

Lida has won O2's estimated £24 million direct marketing account..... AIS had handled the account since 2003. O2 kicked off the review in July, five years after it last ... . The review was led by O2 s customer and marketing director Sally Cowdry. She said: "As our business evolves ...

Subway joins O2 Media's location based texting service

Subway has become the first retailer to supply O2's location-based marketing service with scannable...O2 More customers who have opted in to the You Are Here location service will be sent a multimedia ... -store by presenting the voucher to sales staff. O2 Media launched You Are Here last year. Partners using the service ... of Subway." The tie-up follows last week's launch of O2's extended Priority Moments loyalty scheme ...

Nissan promotes Paul Willcox to top European marketing role

led the launch of Nissan's brand centre at The O2 in London , as part of the company's promotion ...

Virgin Holidays hires O2's head of direct marketing

Virgin Holidays has appointed Sam Otter, the head of direct marketing at O2, as head of loyalty...the position of head of direct marketing at O2 UK for six years. During her time at the company, she developed O2 UK's strategies for customer loyalty, convergence and brand protection. At the 2010 Direct Marketing Awards, Otter and her team won eight Gold awards and a Grand Prix award for her work on O2 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.