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with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...
the demographic age profiles as outdated models to target audiences. O2's head of PR and social media Alex ... to come the brands with the most effective PR campaigns will be those like O2 and Oxfam that focus ...
interviews conducted from 10 October to 30 November 2011. CASE STUDY - HOW O2 ENGAGES ITS EMPLOYEES ... important for a firm's reputation. At O2, we are all responsible for the brand. We are very clear ... . Every day across O2 thousands of people comment and share their views and how they feel about things ...
at The O2 in April. HARPER COLLINS has called in LightBrigade PR to manage the publicity schedule ...
unleashed the (non-identical) Cupid twins for client O2's Valentine's Day celebrations. Cupid and sidekick ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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