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'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

of the Conservative Party and launch marketing director of the O2 brand. He writes the weekly 'Guru' column ...

Measuring emotional engagement through biometrics

08 May 2012 | by Keith Glasspoole

link. O2 Priority Moments - all made out of ticky-tack, and all looking just the same ... to have the desired effect on the brand. O2 also reaches a high level of emotional engagement ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe

3 ( ) O2 VCCP/ZenithOptimedia 28 4 ( ) NatWest Glue Isobar ...

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

16 ( ) O2 VCCP/ZenithOptimedia 29 17 -9 Currys/ PC World M C ...

School Reports 2012: R/GA London

02 Apr 2012 | by Staff

Accounts won 9 (biggest: O2 Priority Moments) Accounts lost 1 (SC Johnson) Number ... on the back of innovative work for key clients such as Nike, Nokia and O2, as well as the capture of several ... and beyond, while our design and development of O2's mobile loyalty platform, Priority Moments, showed, once ...

School Reports 2012: VCCP

02 Apr 2012 | by Staff

, the creative department appears comfortable working across all sectors. In O2, VCCP was also behind the growth ... packs for O2's Rugby World Cup campaign to easyJet's redesign and the introduction of More Th n Freeman ...

School Reports 2012: Partners Andrews Aldridge

02 Apr 2012 | by Staff

and work for Samsung aside, the cupboard seemed pretty bare. And although it found itself on the O2 pitch ...

M&C Saatchi rings up £16m pre-tax profit

20 Mar 2012 | by Daniel Farey-Jones

are benefitting from new revenues from the significant wins last year, such as O2. In addition, we have already ...

Adwatch (Feb 29) top 20 recall: Virgin Media

29 Feb 2012 | by Seb Royce, executive creative director, glue Isobar

Silverstein Partners/MEC 35 5 ( ) O2 VCCP/ ZenithOptimedia 32 6 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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