15 May 2012
| by Nick Batten
O2 has invited customers to put forwards brands it should add to its Priority Moments offers line...Launched in July 2011, the location-based loyalty scheme for O2's 22 million customers has ...
to receive offers from, using its Facebook page and the Twitter hashtag #O2prioritymoments.
It has ...
and Hollister.
O2 claims that Priority Moments has provided O2 customers with access to over 3,400 offers ...
04 May 2012
| by Noelle McElhatton
Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2...-based personalised offers, discounts and experiences with our new tariff.
The O2 Wallet, which democratises ...
infancy in terms of high street uptake, though, and the O2 Wallet isn t NFC-enabled...
The challenge ...
to be an O2 customer to enjoy the Wallet but can send money to one another. The planned development is you ...
04 May 2012
| by Sarah Shearman
O2's 'Priority Moments' promoted tweet campaign last year achieved an "unheard of" 'tweet...the message is shown.
O2 ran a campaign to promote its loyalty scheme Priority Moments, using 40 promoted ...
,769 trend mentions and 7.8 million impressions. O2 invested under 65,000 in the campaign, which ...
are just unheard of - and are a tribute to the creativity that O2 brought to the platform". Alex Pearmain ...
03 May 2012
| by Sara Luker
O2 is on the hunt for agency support to integrate activities between its strategic comms thinking...The chosen agency will be charged with 'driving talking' around O2's current products and future product launches.
The move to add to its agency line-up forms part of O2's parent company Telef nica ...
.'
O2 has shortlisted a handful of agencies for the brief, with pitches due to be held in two weeks ...
26 Apr 2012
| by Sarah Shearman
O2, the network provider, has launched its long-anticipated mobile wallet service, which enables...O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 ...
a train ticket-buying feature.
O2 has partnered with Visa to produce a physical O2 Money account ...
conference in London yesterday by James Le Brocq, managing director at O2 Money, which had originally planned ...
21 Mar 2012
| by Matthew Chapman
O2 is ramping up its efforts to improve its customer experience and create a stronger brand...O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories.
The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...
12 Mar 2012
O2 has launched a multimillion-pound advertising campaign....The 60-second TV ad, which uses a new version of the track Little Boxes , highlights how technology is changing people s lives. It uses what it claims is the world s first voice-activated website , enabling users to access an O2 Guru who can take them through the array of new services.
The outdoor ...
06 Mar 2012
| by Sarah Shearman
O2 is to overhaul its customer service and rebuild its 'confusing and frustrating' site as part..., clear and trusted .
According to the brief, O2.co.uk attracts 12m visitors per month, but has been ...
is expensive for the company to operate.
The revamped site will still be a sales channel, but O2 wants ...
to come and explore .
O2 is seeking an agency to create a radically different online experience ...
01 Mar 2012
| by John Owens
O2 called in Hope&Glory to deliver an interactive Christmas campaign using social media....Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory ...
and engaging with the brand
- To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...
An O2 'Digital Grotto' was set up, so Twitter users could use Santa to pass on their festive greeting ...
24 Feb 2012
| by Maisie McCabe
T-Mobile, O2 and Vodafone's Facebook sites have been inundated with hundreds of comments asking...-Mobile Facebook wall, but on the Vodafone and O2 sites, they are commenting on the operators' own posts.
A Vodafone thread has more than 500 comments and the O2 post has more than 1,000.
Last year, opposition ...
.
In an email to its online community, Avaaz said: "Mobile providers O2, Vodaphone [sic] and Everything ...
