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. The digital revolution has made it easier to allow customers to tailor their own experience; O2 has run ...
. And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ... . The initiative nurtures bright young start-ups but is not a mere act of benevolence. The Wayra programme gives O2 ...
to discover what once only O2 or Vodafone knew: where we are and what we re doing when we re there. Okay ...
brands tomorrow will be a new era. O2, for example, acknowledges that its business is going through ...
not just marketing but commercial operations as a whole. Whether it s O2 s new Wallet or Barclay ...
link. O2 Priority Moments - all made out of ticky-tack, and all looking just the same ... to have the desired effect on the brand. O2 also reaches a high level of emotional engagement ...
has appointed Nathan Gainford as managing partner to oversee the agency's new client, O2. ( Campaign ...
globally and, in 2008, O2 trialled NFC for VIPs at the Wireless Festival, giving them access to extra privileges as they were scanned into VIP zones. O2 also ran successful trials with handsets replacing Oyster ... and new technology such as NFC, and how it could benefit our clients. In partnership with O2, we recently ...
it more intelligently, writes Gary Cole, commercial director, O2 Media....as the e-commence one. Gary Cole, commercial director, O2 Media ...
Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 ... the press widely picked up on a software designer s discovery that O2 has (accidentally it claims) been ... . Mobile numbers were only supposed to be sent to O2 s "trusted partners" but for two weeks had been going ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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