Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
of the lowest price. SALLY COWDRY, UK marketing director, O2 Mark Hunter makes some very valid points but I ...
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Media: Double Standards - 'Readers are out there and want to be courted'
30 Apr 2010
. - How have advertisers taken advantage of this portfolio? Adidas, O2, HP and Dell are just some ... entrants and culminated in the final four bands performing at the O2. - How much of a future ...
Media Perspective: Media bandwagon rolls in. Let's hope it's a changed model
16 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
And, if they're not your thing, the pan-European O2 pitch might seem more enticing. Sticking ... should SCA be genuine about it. O2 is a different order of advertiser but is also looking to streamline ... at group level on O2's management to appoint one agency across its five European markets (the UK being ...
Campaign promotion: The plannertarium campaign - It's great for 'outsiders'
16 Apr 2010 | by Jane Bainbridge
that has proved to be a shining example of creative use of TV. "We were putting pen to paper on the O2 ...
Media: Double standards - Why media's fostering a spirit of collaboration
16 Apr 2010
's first 3D audience interactive game in cinema for O2. It was three months of extremely hard work from ...
Campaign Promotion: Planning for the future
19 Mar 2010
be tailored to fit with storylines. This idea came to fruition last year with O2's contextual ad campaign for its Load & Go prepayment card. "O2 ran a campaign in Hollyoaks where we gave it advanced scripts ...
Close-Up: Delivering a knockout punch at the IPA
19 Feb 2010
the most quoted IPA paper in business schools. O2 (VCCP, 2004): When Cellnet was sold by BT and rebranded ...
The Work: Private View
12 Feb 2010
conceit when what I really want to know is: "Why Ford?" O2 (3). Here's the proposition. In cinemas ... : Nicolai Fuglsig Production company: MJZ Exposure: TV 3. O2 Project: Priority rugby walk Client: Ed Pellew, advertising manager, O2 Brief: Raise awareness of the 3D screenings of the Six Nations available ...
Close-Up: Can an ad be creative and effective?
12 Feb 2010 | by John Tylee
, O2's marketing director, whose iPhone campaign takes the number six spot on the list, agrees ... , marketing director, O2 "Creativity has always been subjective. The most important thing for me is that our ...
Media: Things we like
05 Feb 2010
rugby union matches at the O2. Now it's up to advertisers and agencies to create commercial content ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
