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O2-run mobile network Giffgaff is to use controversial video chat service Chatroulette, hitherto avoided by advertisers due to the risk of brands being hijacked, to target 'free-thinking' consumers. YES - Mike Welsh, Chief executive, Publicis Dialog A self-broadcasting site that connects you ...
in the telecoms and media/entertainment sectors. O2, Hutchison 3G, which owns 3, and merger candidates T-Mobile and Orange all increased their investment in web- based marketing. In the number-one spot, O2 remained by far ... , to this platform. O2 senior marketing manager Neill Garfield identifies social networking and the mobile internet ...
Ingall. Subsidiary Havas. DM 75%, other 25%. Clients include: O2, EDF Energy, WRAP Haygarth Founded ...
Murray. This is demonstrated by O2's online community Join In, where members, including non ...
the O2 brand into the UK and watched it quickly gain currency with consumers - a feat she hopes ... Cellnet/O2 2004-05: Marketing director, UKTV 2005-06: Marketing director, London United 2006 ...
the ad's protagonist. Meanwhile, however, the more established operators, including market-leader O2, are struggling to differentiate themselves. O2 has, arguably, done the best job of standing out from the crowd ... O2 Money financial-services brand last year, it is now moving into travel insurance. This is smart ...
to an exclusive gig at The O2. The promotional activity, which started in spring 2009, included dancing girls ...
Orange's brand director, Spencer McHugh, seems a little guarded. He certainly isn't easily drawn into discussing rivals, such as market leader O2's decision to offer its customers fixed line services, or how much his rival's exclusivity on the iPhone harmed Orange. In fact, McHugh seems the polar opposite ...
Tesco Mobile is to offer the iPhone as part of its joint venture with O2, under which O2 provides
5. McDonald's to trademark slang-brand Maccy D's 6. O2 reviews £10m digital marketing account 7 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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