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My Media World: Mark Slade

I have worked in media since... I graduated and worked in various advertising roles at M C Saatchi, O2 and IMG, before setting up 4 th Screen Advertising in 2007. I was attracted to this particular role because I was working at O2 at the time and we were launching the 02 active operator ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

O2's 'Priority Moments' promoted tweet campaign last year achieved an "unheard of" 'tweet...the message is shown. O2 ran a campaign to promote its loyalty scheme Priority Moments, using 40 promoted ... ,769 trend mentions and 7.8 million impressions. O2 invested under 65,000 in the campaign, which ... are just unheard of - and are a tribute to the creativity that O2 brought to the platform". Alex Pearmain ...

Neil Jones to take commercial VP role at AOL Advertising Group

as a consultant with Sally Cowdry, marketing director at O2, in addition to his ad hoc brief with AOL ...

My Media Week: Laura Whitmore

and we travelled to the O2 in a boat where, under instruction from the producer, we had to recreate ...

Mindshare promotes James Chandler to head of mobile

In his new role, Chandler will be responsible for driving the growth of mobile across the agency. The move follows the departure of Valoti, who was head of digital display and mobile before being appointed managing director of O2 Media in November 2011 . The promotion is designed to allow Chandler ...

Getting behind the IAB figures: Media experts on the rise of mobile

Valoti, managing director of O2, the latest IAB/PwC study reflects a confidence that both brands ... , we are able to have conversations to be part of the mix." For Valoti and O2, the end game ...

Telefonica appoints Google's Birkenhead to global ad sales role

that mobile was "one of the fastest advertising disrupters" and believes Telefonica and its O2 operation ...

Murdoch claims 3m sales for "fearless" Sunday's Sun

KitKat (Nestle), and telecoms had Three, Talk, Talk and O2. Gambling generated spend from Ladbrokes ...

Saturday Sun cut to 50p to match Sunday edition

Media agency sources expect the Sunday edition to include advertising from O2, Virgin Media, EasyJet, Sky and Butlins. The company has set 50p as the regular cover price, as opposed to setting a cover price of 1 and selling initial issues at half price as industry sources had been told earlier ...

Out and About 23 February

This week Out and About headed down to the O2 to hang out with the media fraternity at the Brit

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.