'Silver socialisers' embracing social media to engage with brands
17 May 2012 | by Hannah Crown
with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...
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Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
operator Telef nica, owner of O2. The move comes as the company continues to face suspicion over ...
Why twenty-somethings are no longer the darlings of PR campaigns
16 May 2012 | by Alex Blyth
the demographic age profiles as outdated models to target audiences. O2's head of PR and social media Alex ... to come the brands with the most effective PR campaigns will be those like O2 and Oxfam that focus ...
O2 seeks help to drive 'talking' around products
03 May 2012 | by Sara Luker
O2 is on the hunt for agency support to integrate activities between its strategic comms thinking...The chosen agency will be charged with 'driving talking' around O2's current products and future product launches. The move to add to its agency line-up forms part of O2's parent company Telef nica ... .' O2 has shortlisted a handful of agencies for the brief, with pitches due to be held in two weeks ...
Stuart Jackson: Turning up the volume
03 May 2012 | by Sara Luker
rivals O2, Vodafone and 3, the firm has enough bandwidth to adopt 4G services and start offering improved ...
Blue Rubicon brings in M&A specialist to sell majority stake
02 May 2012 | by Alec Mattinson
, Facebook, McDonald s, O2 and Shell. Hardie is understood to own 60 per cent of the agency ...
Why employees are more important than the CEO for a company's reputation
26 Apr 2012 | by Kate Magee
interviews conducted from 10 October to 30 November 2011. CASE STUDY - HOW O2 ENGAGES ITS EMPLOYEES ... important for a firm's reputation. At O2, we are all responsible for the brand. We are very clear ... . Every day across O2 thousands of people comment and share their views and how they feel about things ...
Telefónica Digital hires Bite and Access for global brief
20 Apr 2012 | by Sara Luker
The firm, a new business division of O2's parent company Telef nica, has called in Bite Communications as its lead global agency and Access Communications to provide PR support in North America ... and services directly to consumers through Telef nica s commercial brands, which include O2, Movistar ...
Nicola Green: Ringing the changes
05 Apr 2012 | by Sara Luker
It is only three months since Nicola Green was promoted to director of comms and reputation for O2 ... after switching to O2 from rival Orange. Although she has the occasional holiday, her only serious break ... that boasts 265 million customers in 26 countries, 22 million of them in the UK under the O2 brand. Green ...
Home Office warned against 'authoritarian tone' on web monitoring
02 Apr 2012 | by Sara Luker
said: It s an unnecessary extension of the ability of the state to snoop on ordinary people. O2 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
