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O2 Media boosts sales team

LONDON - O2 Media is expanding its sales team as it launches its first opt-in mobile service...0 0 O2 More will deliver personalised campaigns for advertisers and give O2 customers access ... -in programme will allow customers to disclose their preferences, which will then be matched to data O2 holds ... on their preferences. O2 More will be headed up by Shaun Gregory, managing director of O2 Media, and a team up to 20 ...

Turning Point: Barry Houlihan, chief executive, Mobile Interactive Group

The turning point in my career ... was in 2004, when I was a general sales manager at O2's Mobile

Follow the Orange brick road

As with the confectionery sector, telecoms is an area that often provides some of the most entertaining advertisements to promote products and services. O2's advertising, for instance, features teddy bears interacting throughout the advert, while Vodafone made the most of the company's F1 sponsorship ...

Gregory will use O2's scale to engage brands

O2's managing director of media, Shaun Gregory, tells Media Week why he was ready to leave Blyk..., Shaun Gregory has invariably been up for half a day. The newly appointed managing director of O2's media ... . But this was no career break. A month-long period of silence was broken by the news he had jumped ship to O2. There was ... also talked to me about the possibility of being a non-executive director. That would be something O2 ...

Ian David of o2ideas enjoys Alabama's Southern hospitality

-service agency o2ideas in Birmingham, Alabama....perspective, ease of access to modern innovation has levelled the playing field. The digital technology at o2 ... here. One thing the UK can learn from Alabama Southern hospitality. At o2ideas, who you are as a ...

Evolve or die

can offer everything from e-commerce technology for the release of the iPhone for O2 to advertising ...

Orange's Mew becomes IAB mobile chief

The appointment of Mew, Orange's former head of marketing who took up his new post on Monday, comes a month after the IAB widened its remit to serve the mobile advertising industry. The IAB signed up O2, T-Mobile, Vodafone and 3 as members, alongside existing member Orange, as it becomes the trade ...

Be Broadband promotion targets London stations

LONDON - O2 is set to run a two-week campaign in London rail stations to promote its broadband

Commuters - Rail - On track to an affluent audience

Waterloo and Paddington, are wi-fi-enabled. The main hotspot providers are O2, BT Openzone and T ...

Mobile body looks to create traffic measurement system

" for mobile metrics. With the support of Orange, T-Mobile, Vodafone UK, O2 and 3, as well ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.