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Amex partners Foursquare to bring location-based deals to UK

faces competition from Facebook and O2 in the UK as a platform for location-based offer schemes. It also comes shortly after O2 launched its Wallet service in the UK. Google has so far been coy about ...

Lee replaces Constantine as MD of Newcast

with 4Homes and O2's live streaming of a Kasabian gig on YouTube. Boyle said: "I am delighted ...

Think BR: Innovating in service markets

. The digital revolution has made it easier to allow customers to tailor their own experience; O2 has run ...

Think BR: What brands can learn from start-ups

. And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ... . The initiative nurtures bright young start-ups but is not a mere act of benevolence. The Wayra programme gives O2 ...

The changing face of music tie-ups

of a music tour or venue O2 struck a deal with Live Nation in 2008 to rebrand the Academy music ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ... association with the late Michael Jackson. Collaboration with consumers O2 stepped up its location ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

is happening in the UK; look at how Costa, O2, Barclays and Eurostar use digital to influence all channels ... . An example is O2's Priority Moments hashtag, which was used with Promoted Trends to generate phenomenal ...

Think BR: Understanding big data

to discover what once only O2 or Vodafone knew: where we are and what we re doing when we re there. Okay ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... O2 8,562 -27% -18 95 Santander 8,546 -25% New 96 ...

Think BR: Keeping your head above water

brands tomorrow will be a new era. O2, for example, acknowledges that its business is going through ...

Chinese telecoms giant Huawei in comms review

operator Telef nica, owner of O2. The move comes as the company continues to face suspicion over ...

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