Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
director of the Conservative Party and launch marketing director of the O2 brand. ...
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Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
16 May 2012 | by Will Harris
of the Conservative Party and launch marketing director of the O2 brand. He writes the weekly 'Guru' column ...
Marketing Guru on... getting your brand metrics spot on
02 Mar 2012 | by Will Harris
marketing director of the O2 brand. ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
- ALEX PEARMAIN, HEAD OF SOCIAL MEDIA, O2 Pearmain spoke about how the comms team dealt with a ... says Alex Pearmain head of social at O2 #SBevent 10am MarketingUK Marketing Magazine - Facebook ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
Bright, chief marketing officer, BA, Sally Cowdry, UK marketing director, O2, Martin George, chief ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
The Social Network, chronicling founder Mark Zuckerberg's life. GIFFGAFF O2 entered fresh territory ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... are favourable for digital, whatever shape it takes, Shaun Gregory, the managing director of O2 Media, says ... . Gregory says O2 is similarly harnessing the opted-in data of its 20 million-plus customers to build a ...
What Next in Digital: Data is digital way forward
25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)
thing in the next two years is data," says Shaun Gregory, the managing director of O2 Media, who, along ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
the BA brand. 13. Sally Cowdry, O2 On her return from maternity leave, Cowdry faced two tough challenges. First, she had to cut O2's 235-strong marketing team by 10%; second, O2 faced the loss of its Apple iPhone exclusivity deal. She rose to both challenges and has worked hard to expand the O2 brand ...
Trading Places (23 Oct): This week's people moves in advertising, digital, marketing and media
23 Oct 2009 | by Sarah Shearman
. It is believed he leaves without a job to go to. ( Media Week ) O2 Media has expanded its sales team with four ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
