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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... O2 8,562 -27% -18 95 Santander 8,546 -25% New 96 ...

Think BR: Online finance in the age of data

14 May 2012 | by Philip Dyte

not just marketing but commercial operations as a whole. Whether it s O2 s new Wallet or Barclay ...

MasterCard unveils PayPass digital wallet

08 May 2012 | by Alex Brownsell

companies, including most recently O2 last month , have recently unveiled "wallet" services. MasterCard ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

04 May 2012 | by Noelle McElhatton

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2...-based personalised offers, discounts and experiences with our new tariff. The O2 Wallet, which democratises ... infancy in terms of high street uptake, though, and the O2 Wallet isn t NFC-enabled... The challenge ... to be an O2 customer to enjoy the Wallet but can send money to one another. The planned development is you ...

O2 takes aim at PayPal with mobile payments service

26 Apr 2012 | by Sarah Shearman

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables...O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 ... a train ticket-buying feature. O2 has partnered with Visa to produce a physical O2 Money account ... conference in London yesterday by James Le Brocq, managing director at O2 Money, which had originally planned ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

highlights Burberry and O2 as two leading lights. The Facebook marketer attributes the site s ability ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...

Barclaycard secures sponsorship of NEC venues

01 Mar 2012 | by Alex Brownsell

Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal...Rather than assuming the entire name, like The O2 in London, the West Midlands venue will now become known as NIA, A Barclaycard Unwind Experience. It is part of a wider five-year sponsorship deal with NEC Group, which will involve Barclaycard becoming payment partner for The Ticket Factory, the LG ...

Marketing Guru on... the desire to 'go viral'

17 Feb 2012 | by Will Harris

of the Conservative Party and launch marketing director of the O2 brand. ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

- O2 VCCP/ Zenith Optimedia 9 125 16.09 60 12 5 Sainsbury ...

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