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The changing face of music tie-ups

of a music tour or venue O2 struck a deal with Live Nation in 2008 to rebrand the Academy music ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ... association with the late Michael Jackson. Collaboration with consumers O2 stepped up its location ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... O2 8,562 -27% -18 95 Santander 8,546 -25% New 96 ...

Measuring emotional engagement through biometrics

link. O2 Priority Moments - all made out of ticky-tack, and all looking just the same ... to have the desired effect on the brand. O2 also reaches a high level of emotional engagement ...

Facebook's Everson urges marketers to 'make a bet on us'

highlights Burberry and O2 as two leading lights. The Facebook marketer attributes the site s ability ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...

Nissan's soaring sales: the strategy behind the success

, such as our brand centre at The O2. Four years ago, we had no data-driven strategy to speak of, plus we ...

Consumer: Santa brings O2 some festive cheer

O2 called in Hope&Glory to deliver an interactive Christmas campaign using social media....Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory ... and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ... An O2 'Digital Grotto' was set up, so Twitter users could use Santa to pass on their festive greeting ...

Social Brands: How to be social

- ALEX PEARMAIN, HEAD OF SOCIAL MEDIA, O2 Pearmain spoke about how the comms team dealt with a ... says Alex Pearmain head of social at O2 #SBevent 10am MarketingUK Marketing Magazine - Facebook ...

Telecoms giant O2 calls on John Doe to increase 'sense of cool'

Telecoms firm O2 has brought in fresh agency support as it seeks to increase its 'sense of cool...last year by newly promoted director of comms and reputation Nicola Green , who works for O2's parent company Telefonica UK. He added that the brief would focus on 'looking at how O2 can continue ... of PR at O2, said it had called on John Doe to 'bring a sense of cool again - we are missing that ...

The Annual 2011: Top 10 celebrity ads

1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...

Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity

mobile phone customers, compared with 26.8m for Everything Everywhere and O2's 22m. In an intensely ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.