Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
, such as our brand centre at The O2. Four years ago, we had no data-driven strategy to speak of, plus we ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... O2 8,562 -27% -18 95 Santander 8,546 -25% New 96 ...
Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
's UK screening of this weekend's Super Bowl at The O2. ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
deals with O 2 and Land Rover are up for renewal this year, the governing body has signed ...
Top Gear games park in BR app chart
27 Jul 2011 | by Daniel Farey-Jones
month. Last week's number one, O2 Priority Moments, has fallen 11 places, but Facebook and ITV Player ...
News of the World admits 'we lost our way' as final edition hits newsstands
10 Jul 2011 | by Mark Banham
. This week advertisers including Ford , O2 , Shop Direct and Boots decided to pull their advertising ...
Nissan promotes Paul Willcox to top European marketing role
17 Jun 2011 | by Alex Brownsell
led the launch of Nissan's brand centre at The O2 in London , as part of the company's promotion ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
. SALLY COWDRY, Marketing director, O2 Marketing director of O2 since 2006, Cowdry has been the force ... exclusivity for the iPhone launch in 2007, and managed the O2 brand's extension into the broadband, financial and media sectors, as well as its sponsorship of The O2 arena in London. Cowdry retained overall ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
Bright, chief marketing officer, BA, Sally Cowdry, UK marketing director, O2, Martin George, chief ...
Nissan promotes financial benefits of Leaf with ad campaign
17 Jan 2011 | by Alex Brownsell
to check the car's fuel gauge. Nissan has also signed a three-year deal with The O2 to host ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
