Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... O2 8,562 -27% -18 95 Santander 8,546 -25% New 96 ...
Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'
09 May 2012 | by Will Harris
of the Conservative Party and launch marketing director of the O2 brand. He writes the weekly 'Guru' column ...
Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
has appointed Nathan Gainford as managing partner to oversee the agency's new client, O2. ( Campaign ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
3 ( ) O2 VCCP/ZenithOptimedia 28 4 ( ) NatWest Glue Isobar ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
deals with O 2 and Land Rover are up for renewal this year, the governing body has signed ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...
Advertiser of the Year: Stella Artois
15 Dec 2011
, but none were able to project the allure that Stella has made its own. O2 It s fair to say that O2, which pushed Stella close in the contest, does not do things by halves. The mobile phone brand ... , working on O2 is a 365-days-a-year job. In 2011, the brand, which spends an estimated 50 million ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
- O2 VCCP/ Zenith Optimedia 9 125 16.09 60 12 5 Sainsbury ...
Heineken moves quickly to fill UK brand director role
23 Nov 2011 | by Alex Brownsell
's." Given is leaving his role to become head of sponsorship at O2 , with responsibility for O2's range of entertainment and sport sponsorship deals, including O2-branded music venues and its backing of the England ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
