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Amex partners Foursquare to bring location-based deals to UK

faces competition from Facebook and O2 in the UK as a platform for location-based offer schemes. It also comes shortly after O2 launched its Wallet service in the UK. Google has so far been coy about ...

Think BR: Innovating in service markets

. The digital revolution has made it easier to allow customers to tailor their own experience; O2 has run ...

Think BR: Understanding big data

to discover what once only O2 or Vodafone knew: where we are and what we re doing when we re there. Okay ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... O2 8,562 -27% -18 95 Santander 8,546 -25% New 96 ...

MasterCard unveils PayPass digital wallet

companies, including most recently O2 last month , have recently unveiled "wallet" services. MasterCard ...

Facebook's Everson urges marketers to 'make a bet on us'

highlights Burberry and O2 as two leading lights. The Facebook marketer attributes the site s ability ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

3 ( ) O2 VCCP/ZenithOptimedia 28 4 ( ) NatWest Glue Isobar ...

Think BR: How can brands harness the power of NFC?

globally and, in 2008, O2 trialled NFC for VIPs at the Wireless Festival, giving them access to extra privileges as they were scanned into VIP zones. O2 also ran successful trials with handsets replacing Oyster ... and new technology such as NFC, and how it could benefit our clients. In partnership with O2, we recently ...

Getting behind the IAB figures: Media experts on the rise of mobile

Valoti, managing director of O2, the latest IAB/PwC study reflects a confidence that both brands ... , we are able to have conversations to be part of the mix." For Valoti and O2, the end game ...

Think with Google: Which brands are getting online content right?

content like Red Bull? Can it produce content that educates like O2's Guru TV, the brand's YouTube news ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.