Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
operator Telef nica, owner of O2. The move comes as the company continues to face suspicion over ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... O2 8,562 -27% -18 95 Santander 8,546 -25% New 96 ...
'Silver socialisers' embracing social media to engage with brands
17 May 2012 | by Hannah Crown
with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
companies, including most recently O2 last month , have recently unveiled "wallet" services. MasterCard ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2...-based personalised offers, discounts and experiences with our new tariff. The O2 Wallet, which democratises ... infancy in terms of high street uptake, though, and the O2 Wallet isn t NFC-enabled... The challenge ... to be an O2 customer to enjoy the Wallet but can send money to one another. The planned development is you ...
O2 seeks help to drive 'talking' around products
03 May 2012 | by Sara Luker
O2 is on the hunt for agency support to integrate activities between its strategic comms thinking...The chosen agency will be charged with 'driving talking' around O2's current products and future product launches. The move to add to its agency line-up forms part of O2's parent company Telef nica ... .' O2 has shortlisted a handful of agencies for the brief, with pitches due to be held in two weeks ...
Stuart Jackson: Turning up the volume
03 May 2012 | by Sara Luker
rivals O2, Vodafone and 3, the firm has enough bandwidth to adopt 4G services and start offering improved ...
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
O2, the network provider, has launched its long-anticipated mobile wallet service, which enables...O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 ... a train ticket-buying feature. O2 has partnered with Visa to produce a physical O2 Money account ... conference in London yesterday by James Le Brocq, managing director at O2 Money, which had originally planned ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
highlights Burberry and O2 as two leading lights. The Facebook marketer attributes the site s ability ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... to Facebook s business model going forward. O2 has also moved the discussion on from merely counting ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
globally and, in 2008, O2 trialled NFC for VIPs at the Wireless Festival, giving them access to extra privileges as they were scanned into VIP zones. O2 also ran successful trials with handsets replacing Oyster ... and new technology such as NFC, and how it could benefit our clients. In partnership with O2, we recently ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
