Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
operator Telef nica, owner of O2. The move comes as the company continues to face suspicion over ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... O2 8,562 -27% -18 95 Santander 8,546 -25% New 96 ...
O2 Priority Moments crowdsourcing favours Nando's
15 May 2012 | by Nick Batten
O2 has invited customers to put forwards brands it should add to its Priority Moments offers line...Launched in July 2011, the location-based loyalty scheme for O2's 22 million customers has ... to receive offers from, using its Facebook page and the Twitter hashtag #O2prioritymoments. It has ... and Hollister. O2 claims that Priority Moments has provided O2 customers with access to over 3,400 offers ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2...-based personalised offers, discounts and experiences with our new tariff. The O2 Wallet, which democratises ... infancy in terms of high street uptake, though, and the O2 Wallet isn t NFC-enabled... The challenge ... to be an O2 customer to enjoy the Wallet but can send money to one another. The planned development is you ...
O2 seeks help to drive 'talking' around products
03 May 2012 | by Sara Luker
O2 is on the hunt for agency support to integrate activities between its strategic comms thinking...The chosen agency will be charged with 'driving talking' around O2's current products and future product launches. The move to add to its agency line-up forms part of O2's parent company Telef nica ... .' O2 has shortlisted a handful of agencies for the brief, with pitches due to be held in two weeks ...
Stuart Jackson: Turning up the volume
03 May 2012 | by Sara Luker
rivals O2, Vodafone and 3, the firm has enough bandwidth to adopt 4G services and start offering improved ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
globally and, in 2008, O2 trialled NFC for VIPs at the Wireless Festival, giving them access to extra privileges as they were scanned into VIP zones. O2 also ran successful trials with handsets replacing Oyster ... and new technology such as NFC, and how it could benefit our clients. In partnership with O2, we recently ...
Telefónica Digital hires Bite and Access for global brief
20 Apr 2012 | by Sara Luker
The firm, a new business division of O2's parent company Telef nica, has called in Bite Communications as its lead global agency and Access Communications to provide PR support in North America ... and services directly to consumers through Telef nica s commercial brands, which include O2, Movistar ...
Agencies line up for telecoms giants' new venture
19 Apr 2012 | by Anne Cassidy
Three of the UK's biggest mobile operators, O2, Vodafone and Everything Everywhere, are looking
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
