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O2 'niggles and narks' by VCCP

O2's new TV ad by VCCP accuses rivals of offering a poor service and making misleading claims....The ad shows a series of odd looking animated characters to illustrate problems with broadband companies. O2 aims to persuade the public that consumers who sign up to its service will avoid the problems ... to demonstrate to those watching online TV that O2 Broadband can offer more than their current supplier. ...

O2 "quacky races" by Agency Republic

O2 is racing rubber ducks to support the 02 Top-up Surprises campaign created by VCCP.

O2 'Priority digital campaign' by Archibald Ingall Stretton

Archibald Ingall Stretton has teamed up with O2 to unveil a new interactive wall on the mobile

Out and About 23 February

This week Out and About headed down to the O2 to hang out with the media fraternity at the Brit

Campaign Annual 2009 - Top 10 DM ads

are you? Kitcatt Nohr Alexander Shaw 10. O2 Operational Effectiveness Archibald Ingall Stretton ...

Daily Diary - Hung out to dry

Mason is not in fact being punished but promoting O2 s "flexible working" service by trying to show how businesses can work from anywhere. Pd3 s managing partner Alice Driscoll clearly wasn t joking when she said she wanted Mason tied to his desk all day. Mason is currently being suspended mid ...

Vodafone poster ad scrapped for misleading charge claims

The rival network provider O2 believed the ad was misleading as it did not make clear that the offer was subject to a 5 monthly charge. Vodafone argued the 5 charge only applied to customers on monthly contracts and said the ad had only intended to target pay-as-you-go and International Super SIM ...

Paper Round (31 March) - Which clients are advertising in the national press?

O2 tells readers of The Times and The Daily Mail they will get "a shiny new phone every 12 months" with an O2 contract, and can claim cash when they recycle their old phone. John Lewis offers the chance to trade-in an old TV in return for a Sony HD screen, with an ad in The Times ...

Paper Round (9 February) - Which clients are advertising in the national press?

similar ad also appears in The Independent and The Guardian. O2 offers three months broadband ...

Paper Round (1 Jun) - Which clients are advertising in the national press?

its new "network price promise" in The Independent. Lastly O2 places three consecutive ads ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.