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Albion is rolling-out an integrated ad campaign to help launch Giffgaff, the O2-backed community
LONDON - O2 is entering into a partnership with NatWest to create the personal financial..., exclusively available to O2 customers. The Cash Manager' card, aimed at adults, will allow consumers ... -driven campaign, including a tie-up with social networking site Bebo. O2 has also signed up a sponsorship deal with Channel 4 soap Hollyoaks. From September, the O2 idents will be contextual to what is taking place ...
operator O2’s 17.8 million customers access to themed BBC video clips, wallpapers and ringtones....was not disclosed and O2 is expected to charge 1.50 per download for the majority of the content. ...
LONDON - O2 is launching a mobile advertising service called O2 More that will reward customers...the service, which will offer personalised ads and discounts to each customer. O2 More is an opt-in programme ... in the programme to enable advertisers to make localised offers. The O2 More programme builds on other permission-based advertising schemes, which have been trialled by advertisers including Blockbuster. O2 customers ...
O2 is to roll out an online SIM-only brand later this year....The mobile operator describes the brand, Giffgaff, as a 'people-powered' service. It will use O2's network, but will not highlight the O2 brand. Customers join by paying an initial 10 fee for a SIM ... of marketing for ITV's digital channels, who joined O2 this summer. The launch campaign, created by Splendid ...
LONDON - O2 is set to broaden its marketing focus to target families....by VCCP, which will use the 'We're better, connected' strapline. O2 is to roll out the 150 Joggler ...
LONDON - O2 is making a multimillion-pound move into social networking with the launch of O2...The O 2 Bluebook site allows consumers to sign up to have the texts messages and pictures ... albums that can be viewed and shared with others. In addition, O 2 Bluebook offers a blogging service ... their mobile phone. O 2 is planning to link the service to existing social networking sites, including ...
LONDON - O2 has launched a campaign offering its customers the chance to win tickets to one...The campaign uses image recognition technology and draws inspiration from the current O2 Priority' ad campaign that encourages customers to use their camera-phones. By taking a picture of one of the ads, which are running across posters, press, TV, and in-store ads showing the word Priority ...
LONDON - Mobile communications company O2's retail arm is outsourcing its in-store magazine...an in-house magazine, called O2, which carries mostly promotional catalogue content in each 52 to 56-page edition. An O2 spokesman confirmed that a decision was imminent, adding: We want something ...
LONDON - O2 has appointed Shaun Gregory, former chief executive of ad-funded mobile network Blyk...Effective 1 March, Gregory will be responsible for the overall media strategy at O2 as well ... and developing deals and partnerships with other brands. O2 said Gregory's appointment will help O2 fundamentally change the way advertisers target and reach consumers in a very personalised environment'. O2 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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