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that expresses quality in both design and production terms. So far, so O2. Once past the light, airy, bright and clear front cover, we find O2's thanks to named customers, a subtle nudge that great photos do not have ... about this mailer is that it does not seem to be what it really is. O2 wants us to spend more money ...
Doormat impact: before reading a word, I know this is a mailing for O2, which means the branding ... if your brand is O2. There are real chopsticks tipped on to the front, with a line that talks about how ... and a lightness of touch that is too often missing from O2's TV work, which often takes itself too ...
This and other amusing clips publicising the games can be downloaded from various sources including O2's website and Active WAP site in an area called the blue room. With hindsight, it is a pity that England didn't grasp the Scottish thistle in the way portrayed in the clip relating to that particular ...
The Millennium Dome was dubbed by many as a white elephant, and the job of burying that public image is, well, a mammoth one.
LONDON - O2 is entering into a partnership with NatWest to create the personal financial..., exclusively available to O2 customers. The Cash Manager' card, aimed at adults, will allow consumers ... -driven campaign, including a tie-up with social networking site Bebo. O2 has also signed up a sponsorship deal with Channel 4 soap Hollyoaks. From September, the O2 idents will be contextual to what is taking place ...
O2 is highlighting its music associations in a summer mailing to more than 500,000 pre...promoting a series of events across the country being held under the O2 Music initiative. Each pack offers ... is customised to appeal to different customer types on the O2 database, but all mailings offer the chance to win prizes such as VIP passes to music events. Recipients can enter by SMS. O2 will promote the initiative ...
LONDON - O2 UK is reviewing its £1m direct marketing account and has lined up a number...overseen by O2's UK head of business marketing Fiona McGilchrist. O2 has a roster of DM agencies ... 2 slashed the number of agencies it works with from 30 to 15. O2's above-the-line activity ... is handled by the Allmond Partnership and PHD. The O2 brand identity was developed by Lambie-Nairn. Part ...
LONDON - O2 is to back its Undiscovered music talent search with an online campaign through...A website, www.O2.co.uk/undiscovered , will include competition details, entry information and a ... through a bursary and assistance scheme; the winner of the competition will perform at the O2 Wireless Festival in London and Leeds in June. In February, O2 announced it was renewing its sponsorship ...
LONDON - O2 is promoting its sponsorship of the England rugby team with a viral campaign allowing...to distract their opponents. O2 has created a branded microsite to host the activity, which will also ... and New Zealand. The drive augments O2 s current Never surrender TV campaign, which aims to illustrate the national pride of the England rugby team and its supporters. Separately, O2 recently rolled ...
O2 is launching a bill analyser tool that enables its customers to break down their mobile phone...The service is being backed by a direct mail, email, SMS and bill-insert campaign created by Archibald Ingall Stretton. Communications will encourage consumers to register for the service through the O2 website. The outside of the direct mail pack is perforated into squares and urges the recipient ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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