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O2 'priority moments' by R/GA London

O2 promotes its 'priority moments' service in a new campaign by R/GA London....For the initiative, Priority Moments teams up with 30 brands, including WHSmith, French Connection and Harvey Nichols, to offer O2 customers location-based offers. ...

O2 'get up for England' by VCCP

O2, the sponsor of the England rugby team, has launched a major campaign in the run-up to the Rugby...As the tournament takes place in New Zealand, fans in the UK are faced with the prospect of early morning starts in order to catch each game live on TV. To help fans, O2 will be sending out up to 90,000 specially created England rugby "breakfast packs". ...

O2 'international favourites' by VCCP

O2 has launched a TV ad for its new International Favourites service....and Warsaw, the ad shows words in different languages to describe the O2 service. The campaign will also ...

O2 'things are changing' by VCCP

O2 has launched a multimillion-pound advertising campaign....The 60-second TV ad, which uses a new version of the track Little Boxes , highlights how technology is changing people s lives. It uses what it claims is the world s first voice-activated website , enabling users to access an O2 Guru who can take them through the array of new services. The outdoor ...

O2 plots strategy integration with VCCP

O2 has appointed VCCP to its £15m digital business, in a drive to bring greater consistency to its.... Vodafone, meanwhile, is looking to reposition with a fresh identity. The switch also follows the end of O2 ... with the agency since 2002. The extension of the agency's role to incorporate digital is part of a push by O2 ... media and online advertising, as well as website development and eCRM across O2's brands ...

O2 appoints Future Plus to publish mag

LONDON - Mobile communications company O2 has appointed Future Plus, Future’s customer publishing...will be distributed to O2 s UK estate of more than 400 stores. The outlets currently stock an in-house magazine, called O2, which carries promotional content and usually publishes from 52 to 56 pages. The new magazine is part of a bid to strengthen the marketing around O2 s retail stores. Future Plus declined ...

O2 appoints Lida to direct marketing account

Lida has won O2's estimated £24 million direct marketing account..... AIS had handled the account since 2003. O2 kicked off the review in July, five years after it last ... . The review was led by O2 s customer and marketing director Sally Cowdry. She said: "As our business evolves ...

O2 consolidates £100m media into ZenithOptimedia

£100m media planning and buying account for its O2 brand across Europe....." Sally Cowdry, O2's UK marketing director, said: "Over the past six years, we have been very pleased with the quality, creativity and value of ZenithOptimedia's media planning and buying for O2 UK. We are delighted that ZenithOptimedia has been awarded the European media business." According to Nielsen, O2 spent 59m on UK media ...

O2 consolidates £15m digital advertising into VCCP

O2 has appointed VCCP to handle its £15 million digital business, after a pitch against Profero, R...account since 2002. The extension of the agency s role to incorporate digital is part of a push by O2 ... media, online advertising, as well as website development and eCRM across O2 brands. The appointment puts an end to O2 s relationship with Agency Republic, which has held the digital account since 2002 ...

Ian David of o2ideas enjoys Alabama's Southern hospitality

-service agency o2ideas in Birmingham, Alabama....perspective, ease of access to modern innovation has levelled the playing field. The digital technology at o2 ... here. One thing the UK can learn from Alabama Southern hospitality. At o2ideas, who you are as a ...

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