27 Sep 2010
| by Sarah Shearman
O2 is to launch its first mobile healthcare service, which allows users to check up on elderly...into additional markets.
Telef nica, O2 s Spanish parent, has a similar scheme in place with the department ...
.
According to a report in The Sunday Telegraph, O2 is in talks with the NHS to offer a similar service ...
can be used to assist medical staff and patients.
The move into healthcare is part of O2 UK chief ...
19 Jul 2011
| by Sara Kimberley
O2 is reviewing its direct marketing account, which is held by Archibald Ingall Stretton....AIS has been invited to repitch for the business. The agency has worked on the account since 2003, when it was then worth 24m.
The pitch is being handled by the AAR. O2 said it would be asking ...
, O2 marketing and consumer director, said: "The pitch is no reflection on the work AIS have been ...
14 Dec 2010
| by Ed Owen
Mobile operator O2 has revealed a special digital campaign for Christmas, the world's fastest...pantomime. Performances raise 50p for charity and O2 hopes to raise 10,000.
A total of 9.7 million O2 ...
at customer conversations, O2, said: "The world s fastest panto is a very engaging and fun communication ...
communication is framed within a traditional panto stage, complete with illustrated red velvet curtains. No O2 ...
22 Jun 2010
| by Sara Kimberley
O2 has appointed VCCP to its £15m digital business, in a drive to bring greater consistency to its....
Vodafone, meanwhile, is looking to reposition with a fresh identity. The switch also follows the end of O2 ...
with the agency since 2002. The extension of the agency's role to incorporate digital is part of a push by O2 ...
media and online advertising, as well as website development and eCRM across O2's brands ...
01 Sep 2010
| by Mark Banham
Telecoms company O2 has signed up as the first commercial partner of the National Basketball...Champions Los Angeles Lakers will play the Minnesota Timberwolves at London s O2 Arena on October 4, as part ...
in Europe, when the New Jersey Nets and Toronto Raptors face off on 4 and 5 March 2011, at The O2. O2 ...
events, and the main tournament, through competitions run through O2 high-street stores, O2 s mobile ...
02 Aug 2010
| by Sara Kimberley
£100m media planning and buying account for its O2 brand across Europe....."
Sally Cowdry, O2's UK marketing director, said: "Over the past six years, we have been very pleased with the quality, creativity and value of ZenithOptimedia's media planning and buying for O2 UK. We are delighted that ZenithOptimedia has been awarded the European media business."
According to Nielsen, O2 spent 59m on UK media ...
11 Mar 2011
| by Ed Owen
O2 has launched a YouTube channel, O2 Academy TV, to focus on live music hosted at its various...wider audience.
O2 sponsors venues in London, Glasgow and Manchester, among other cities ...
dedicated Facebook page.
O2 is also encouraging fans to record and upload content from concerts ...
with high-quality audio from the concert.
Jasmine Skee, head of music sponsorship for O2, said ...
03 May 2012
| by Sara Luker
O2 is on the hunt for agency support to integrate activities between its strategic comms thinking...The chosen agency will be charged with 'driving talking' around O2's current products and future product launches.
The move to add to its agency line-up forms part of O2's parent company Telef nica ...
.'
O2 has shortlisted a handful of agencies for the brief, with pitches due to be held in two weeks ...
01 Feb 2012
| by John Owens
Telecoms firm O2 has brought in fresh agency support as it seeks to increase its 'sense of cool...last year by newly promoted director of comms and reputation Nicola Green , who works for O2's parent company Telefonica UK.
He added that the brief would focus on 'looking at how O2 can continue ...
of PR at O2, said it had called on John Doe to 'bring a sense of cool again - we are missing that ...
17 Feb 2011
| by Sara Kimberley
O2 is looking for an agency to handle its business-to-business direct marketing account. The mobile...O2 will appoint an agency to work across all of its communications with business audiences, including maximising the use of sponsorship properties such as The O2 arena in South-East London and its involvement with the England rugby union team.
The review follows a change in O2's marketing department ...