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There's a heart-in-the-mouth moment at the opening of VCCP's 60-second launch ad for O2. Not so...or no justification for such feelings. Then there's the endline, which does little to allay these concerns. O2's ... are you? and T-Mobile's Get more , O2's brand positioning feels positively heavyweight. But the glib ... 'm happy to give O2 the benefit of the doubt for now. Dragging this campaign over the coals for its lack ...
technology, last-mover advantage might be a more appropriate mantra. That, at least, is what O2 is hoping ... . I confess I am a fan of VCCP's advertising for O2. I wasn't always. The first work may have looked gorgeous, but it lacked an idea and a tone. It didn't tell me anything about O2 I was interested in hearing ...
O2 is launching a mobile advertising service called O2 More that will reward customers
Vallance Carruthers Coleman Priest has created an integrated campaign to promote the launch of "O2...their mobile phones and play them through the O2 digital music player. The TV spot shows a variety of scenes ... . Whenever, wherever. See things differently. See what you can do with O2 ." The endline reads: "O2 ... the UK. By pressing the speaker images on the posters, passengers can hear music tracks from O2's partner ...
LONDON - O2 UK is reviewing its £1m direct marketing account and has lined up a number...overseen by O2's UK head of business marketing Fiona McGilchrist. O2 has a roster of DM agencies ... 2 slashed the number of agencies it works with from 30 to 15. O2's above-the-line activity ... is handled by the Allmond Partnership and PHD. The O2 brand identity was developed by Lambie-Nairn. Part ...
-up service from mobile provider O2....The O2 Bluebook campaign will span television, cinema, print and online media ... mobile phone. O2 Bluebook can release them in an instant. TV credits Project name: Blue book Client: O2 Brief: To Launch new service Creative agency: VCCP Agency Producer: Laura Cooper ...
the Xda II mobile phone from O2....with O2." The commercial was written by John McLaughlin, art directed by Mark Orbine and directed ... . The target audience for the handset is people in their mid-20s to 30s. Susie Moore, O2's head of brand ...
O2 is running a national campaign for its mobile broadband service with Citybox Advertising
Tequila London has won O2's £1 million business-to-business direct marketing account. O2's consumer
, scooping the Grand Prix for its relaunch campaign for O2.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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