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Mobile network O2 is backing the introduction of its 'Favourite place' tariff with a TV campaign....The scheme, which launched last month, offers Pay & Go customers 500 minutes of calls from their favourite postcode area for a £10 monthly top-up. The campaign continues to use O2's iconic bubbles ... to text to take up the package. Although O2 usually runs brand campaigns, the 'Favourite place' activity ...
Mark Stevenson has been poached by O2 from British Gas to lead marketing activity for the mobile...Stevenson was previously senior marketing and communications manager at British Gas. At O2 he will report to head of pre-pay Sally Cowdrey. O2 is still searching for a marketing director to replace Cath Keers, who was promoted to customer director earlier this year. Her successor is likely to be in place ...
that expresses quality in both design and production terms. So far, so O2. Once past the light, airy, bright and clear front cover, we find O2's thanks to named customers, a subtle nudge that great photos do not have ... about this mailer is that it does not seem to be what it really is. O2 wants us to spend more money ...
Doormat impact: before reading a word, I know this is a mailing for O2, which means the branding ... if your brand is O2. There are real chopsticks tipped on to the front, with a line that talks about how ... and a lightness of touch that is too often missing from O2's TV work, which often takes itself too ...
This and other amusing clips publicising the games can be downloaded from various sources including O2's website and Active WAP site in an area called the blue room. With hindsight, it is a pity that England didn't grasp the Scottish thistle in the way portrayed in the clip relating to that particular ...
The Millennium Dome was dubbed by many as a white elephant, and the job of burying that public image is, well, a mammoth one.
Dave McGlade, chief executive of O2 UK, is quitting the mobile giant to return to his native US...Matthew Key, O2 UK's chief financial officer, who has also been appointed to the executive committee of parent mmO2, will replace McGlade in March. ...
of The O2....that will run until 2013. The O2 will play host to the basketball and gymnastics events at the London 2012 ... awareness for its payment offerings, including Visa payWave. Visa joins other official partners to The O2 including, NEC, InBev, Pepsi, Nestle and BMW. The O2 opened in 2007 as has played host to global performing ...
O2 has consolidated its agency roster, hiring ZenithOptimedia to handle its £12m online media...strategy to pool its pan-European media account into Publicis-owned ZenithOptimedia. O2 has worked ... Cowdry, O2 marketing director, claims the revamped agency structure will allow the firm to benefit from ... Republic has handled O2's online planning and media buying since 2002. ...
O2 is disbanding its central marketing division and returning all marketing responsibility to its...Parent company mm O2 is to close the mobile phone network's office in Hammersmith, London, which ... each year. O2 is going through a consultation process with its staff. It is not known how many marketers will be affected by the redundancies, although O2 has confirmed that it will not replace ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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