26 Aug 2004
| by MediaWeek
Rugby fans are set to get the latest news and results on their mobile phones after O2 secured a...O2 said it would deliver a package of mobile services to fans spanning SMS and MMS alerts, WAP content and downloads from 1 September. Supporters could sign up to packages that will provide the latest ...
and the England squad, 02 said. All alerts would contain pictures, graphics, audio and text - the O2 service ...
16 Aug 2004
| by MediaWeek
O2, sponsor of annual pop event Party in The Park, has announced a record number of interactive SMS...% receiving their ticket via text. O2 also ran competitions to win back-stage tours at the open-air concerts, with one in four London partygoers responding to the interactive mobile competition element. O2 also say that the high level of interactivity resulted in more traffic into local O2 retail outlets – with winners ...
20 Aug 2007
| by Andrew McCormick
operator O2’s 17.8 million customers access to themed BBC video clips, wallpapers and ringtones....was not disclosed and O2 is expected to charge 1.50 per download for the majority of the content. ...
08 Jun 2004
| by MediaWeek
the record straight on one of those excuses regarding PHD’s loss of the planning business on O2. O2 ...
offered the single best solution to O2’s brief for the “freshest media thinking”. After a complex ...
O2, but to all of our clients’ business, rather than inventing imaginative excuses for losing them. ...
12 Sep 2006
| by Jonathan Barrowman
Client: O2...station Chill has read
its barometer perfectly. The new O2 Chillout Room is a broadcast version ...
commercially viable. Critically, the brand fit is right. Chill's music format is calm and
cool while O2's ...
the boundaries, and O2's Chillout Room illustrates
why radio has such a strong role to play in this new space ...
13 Nov 2003
| by MediaWeek
Agencies line up for O2 deal...O2, sponsor of the England Rugby Union team and Big Brother, has invited outside agencies ...
all, of O2's incumbent agencies could lose their chunk of its £30m media buying and planning account. O2, formerly BT Cellnet, announced that it is opening the door to its current agencies' rivals ...
24 Apr 2007
| by Robin Parker
LONDON - Mobile communications company O2's retail arm is outsourcing its in-store magazine...an in-house magazine, called O2, which carries mostly promotional catalogue content in each 52 to 56-page edition. An O2 spokesman confirmed that a decision was imminent, adding: We want something ...
02 Dec 2009
| by Sara Kimberley
LONDON - O2 Media is expanding its sales team as it launches its first opt-in mobile service...0 0 O2 More will deliver personalised campaigns for advertisers and give O2 customers access ...
-in programme will allow customers to disclose their preferences, which will then be matched to data O2 holds ...
on their preferences. O2 More will be headed up by Shaun Gregory, managing director of O2 Media, and a team up to 20 ...
27 Sep 2005
| by Media Week
Mobile phone giant O2 announced yesterday (Monday) it has signed up nearly 100 partners...Media owners that have joined forces with O2 include Channel 4, GMTV, FT.Com and Times Online. The i-mode service, which becomes available from 1 October, has already proved a huge success in Japan ...
, head of i-mode marketing, said that advertising was not on the agenda for O2's service, adding: "What ...
04 Mar 2008
| by Sarah Crawley-Boevey
LONDON - VideoEgg, the video ad network for online communities, is set to sign O2 as the first UK...Microsoft was announced as the first US client for the service, O2 is thought to be the first company ...