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Freedman swaps O2 for GSK

Simon Freedman has left his role as head of sponsorship at O2 after less than a year to take up...available due to an internal reshuffle at GSK. Freedman is understood to have left O2 of his own volition. Freedman joined O2 , the mobile operator, in August last year. His role involved heading up O2's activity across its music portfolio, through its 12 O2 academies. Prior to that, he spent two years at the FA ...

O2 emerges top for satisfaction

O2 has been named the best mobile phone retailer for customer satisfaction by one of the UK's most...O2 outperformed its network rivals and independent retailers including Carphone Warehouse, which ranked below the industry average for a second year running. JD Power's mobile retailer survey, which polled more than 2200 consumers, ranked retailers on their staff, stores and promotions. Orange ...

BBC in mobile deal with O2

operator O2’s 17.8 million customers access to themed BBC video clips, wallpapers and ringtones....was not disclosed and O2 is expected to charge 1.50 per download for the majority of the content. ...

News brief: Appointment at O2

O2 has appointed Shadi Halliwell as UK head of brand and marketing communications. Halliwell had

O2 'retired' by VCCP Berlin

O2 Germany has launched a campaign highlighting the fact that it has ditched robotic voice response

O2 contract was gained on merit

the record straight on one of those excuses regarding PHD’s loss of the planning business on O2. O2 ... offered the single best solution to O2’s brief for the “freshest media thinking”. After a complex ... O2, but to all of our clients’ business, rather than inventing imaginative excuses for losing them. ...

O2 'it's your O2' by Vallance Carruthers Coleman Priest

O2 has launched a new £10m brand refresh in the form of an ad campaign created by Vallance Carruthers Coleman Priest. "It's your O2" builds the brand further while maintaining the key elements of its ... for the first time in the UK , to create exciting new visual effects to promote O2's fresh thinking ...

Strategy verdict - O2 Chillout Room

Client: O2...station Chill has read its barometer perfectly. The new O2 Chillout Room is a broadcast version ... commercially viable. Critically, the brand fit is right. Chill's music format is calm and cool while O2's ... the boundaries, and O2's Chillout Room illustrates why radio has such a strong role to play in this new space ...

Agencies line up for O2 deal

Agencies line up for O2 deal...O2, sponsor of the England Rugby Union team and Big Brother, has invited outside agencies ... all, of O2's incumbent agencies could lose their chunk of its £30m media buying and planning account. O2, formerly BT Cellnet, announced that it is opening the door to its current agencies' rivals ...

O2 sponsorship chief quits role

Paul Samuels, the architect of the O2 Wireless Festival, has resigned from his role as head...He will leave on 17 November after six years at the network to set up the European division of global sports marketing agency The Bonham Group as managing director. The agency specialises in naming-rights deals and had worked with O2 on its rebranding of The Dome last year. During his time at O2, Samuels ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.