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Chordiant hires O2's Richards as director

LONDON - Chordiant, the customer experience software firm, has hired O2's Aly Richards as a...Richards joins as director of campaign decision management, sales and consulting. She will be responsible for developing strategy and increasing global sales in the sector. Previously, she was head of CRM architecture and real time marketing at O2, a client of Chordiant. At O2, she worked ...

O2's business customer magazine gets overhaul

LONDON - Customer and employee publishing agency Engage Group has relaunched O2's magazine...of features and introduced columns by O2 staff. The O2 magazine was previously handled by direct agency ... and degradeable wrap. In the current issue, going out to 10,000 O2 customers, there are interviews with Clive ... at LinkedIn. Stephen Mills, head of B2B communications at O2, said: "O2 understands the issues facing its ...

Former O2 sponsor chief to lead Bonham Group

LONDON - Paul Samuels, former head of sponsorship for O2 responsible for negotiating deals...for the O2 Wireless festival and The O2 venue. Prior to joining O2 UK, Samuels held senior sponsorship ... 10 years and my recent experience of negotiating the rights for The O2, I feel that I am in a strong ... in a variety of sponsorship types with a specific focus on the naming rights deals. In his role at O ...

Visit London adds Sports Marketing Surveys as awards sponsor

2007, which take place at The O2's IndigO2 on November 29.

IPA reveals entries for 2006 Effectiveness Awards

to once again win the top accolade for its work for O2....VCCP won the Grand Prix at the biennial event in 2004 for its rebranding of O2 and this year is looking to repeat the feat for another campaign for the mobile phone brand, "O2: A world that revolves around you", which sought to keep loyal customers as well as attract new ones. This year's entries ...

Feel Films takes on Gilbert as designer-director

Gilbert is best known for directing channel identities, promos and sponsorship titles, and in joining Feel he secured his first commercial at the company for O2. He has created a new 3D world for O2's latest television advertising featuring the O2 bubble, following the recent launch of its brand ...

Targetbase Claydon Heeley appoints head of analytics

Normal 0 Livingstone was head of data planning at AIS and worked with clients including O2, Abbey, EDF Energy, M S Money and Vodafone. Her new job will involve bringing together the insight of Targetbase Claydon Heeley with the technology of its US parent Targetbase. Steve Grout, UK ...

Chordiant appoints Richter to European sales role

Richter has been tasked with driving sales for the region, strengthening ties with its enterprise customers, and focusing on financial services. The company recruited Aly Richards from O2 as director of decision management sales and consulting earlier in the month. Prior to joining Chordiant, Richter ...

Geronimo strengthens planning department

Normal 0 Cooper joins from Archibald Ingall Stretton, where he was the lead planner on the O2 Business and Corporate accounts. He will work across all of Geronimo's clients, which include Direct Line, Direct Line for Business, ING Direct, Seat Automotive, Seat Fleet, Sara Lee, GlaxoSmithKline ...

Haygarth launches Fire Marketing experiential division

Fire Marketing will be led by directors Damian Charles and Jon Fricker, and account director James Tweddle. The company currently works with JTI, O2 and Gillett and has campaigns running throughout the summer. Historically Haygarth has had extensive experience running brand experience campaigns ...

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