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Novartis to back O2Optix lenses with Haygarth campaign

campaign for its O2Optix breathable contact lenses....wider TV and press campaign for O2Optix created by Grey London and a point-of-sale drive by Woolley Pau. O2Optix is part of Novartis' CIBA Vision umbrella brand. If you have an opinion on this or any ...

O2 draws fire from ASA over text message marketing

LONDON – The Advertising Standards Authority has rapped O2 following a complaint that the mobile...O2 was criticised after a customer received a text alert asking her to subscribe to sports services. She complained to the ASA because there was no way to opt-out of future messages. The ASA ruled against O2 because its campaign lacked "explicit consent". O2 said: "We were disappointed with the ASA ...

O2 loses landmark European Court trademark case

as you go' tariff prices with its competitors. O2 objected to price claims in the TV ad claiming ...

Private View: Ben Walker and Nick Meek

Work for Harvey Nichols, the Albert Kennedy Trust, O2, easyJet, Bombay Sapphire and Listerine...nonplussed. I'm not engaged enough with the O2 work to understand who the guy with the horns is - and why ... , on to the O2 banjo-playing goat man. If I were at Glastonbury right now, nibbling on a magic mushroom ...

02 launches new mobile ad service

BARCELONA - O2 has launched a mobile advertising service allowing brands to launch targeted...already been trialled by brands including Honda, Nivea and Yell. O2 plans to offer advertisers behavioural, demographic and geographic targeting opportunities as well a channel-based sponsorship of its O2 ... messages to exactly the people you want, said Sally Cowdry, marketing director of O2 UK. This new service ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... O2 8,562 -27% -18 95 Santander 8,546 -25% New 96 ...

Cadbury Trident runs dancing girls stunt to launch Beyonce promotion

for its latest promotion offering tickets to an exclusive Beyonce gig at the O2.

British brands join together in drive to cut CO2 emissions

LONDON - Firms including B&Q, Barclaycard, British Gas, Marks & Spencer, O2, Royal & SunAlliance

Blogging to consumers

LONDON - Brands such as O2 and Topshop have been quick to jump on the social networking bandwagon

The Work: Private view

Production company: Hibbert Ralph Animation Exposure: TV 3. O2 Project: Zac and Jim Client: Ed Pellow, advertising manager, O2 Brief: Raise awareness of O2's new partnership with O2 Academy venues nationwide ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.