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ZenithOptimedia wins O2 dome communications strategy

of The O2 dome at Greenwich as a new concert and casino venue...., gymnastics and basketball all set to feature. The O2 Dome is also expected to feature heavily in the 2012 Olympics. Lesley Saville, chief marketing officer at AEG Europe, owner of The O2, said: "I am delighted ... market and they have the unique ability to work seamlessly with our founding partner O2." Gerry Boyle ...

LOCOG's Beard appointed chief executive of The O2

LONDON - AEG Europe has appointed Philip Beard as chief executive for The O2....The O2, formerly known as The Millennium Dome, is currently being turned into a 20,000-seater arena ... and will be responsible for commercial strategy and operational management of The O2. He will report to David Campbell, president and chief executive of AEG Europe. Beard joins The O2 from the London Organising Committee ...

Profile: Sally Cowdry, marketing director at O2

Sally Cowdry, marketing director at O2, is leading the brand's innovative plans, including...'s 'Silicon Alley' belongs to O2. Marketing director Sally Cowdry is similarly unafraid to stand out from ... much a supporter of O2's green philosophy. Cowdry joined O2 a decade ago - when it was still BT ... - namely, introducing priority booking and the roll-out of branded O2 Academies in big towns and cities ...

Premier Rugby and O2 launch youth academy

LONDON - Premier Rugby has teamed up with mobile giant and England rugby sponsor O2 to launch...taking part will get the opportunity to enter the O2 Kick, Run and Pass Challenge, the UK's biggest rugby ... final and be crowned the O2 Kick Run and Pass Challenge winner. Carlotta Calleri-Zavanelli, head of sports sponsorship for O2 UK, said: "O2 is proud to be building on its successful association ...

Consumer: Santa brings O2 some festive cheer

O2 called in Hope&Glory to deliver an interactive Christmas campaign using social media....Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory ... and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ... An O2 'Digital Grotto' was set up, so Twitter users could use Santa to pass on their festive greeting ...

O2 and Puzzler Media to debut mobile games content

LONDON - O2 and Puzzler Media, the publishing firm behind around 50 puzzle titles, are to provide...Mobile versions of puzzles will be available to download to O2 handsets, with the option ... of games at O2, said: "With [Puzzler Media's] expert help we have broadened our popular mobile ... audience amongst O2's 16m customers." Puzzler Media said users would be able to access more than 1 ...

The O2 picks Stephens Francis Whitson as launch agency

LONDON - The O2, formerly the Millennium Dome, has hired Stephens Francis Whitson to handle its...The O2 will open in the summer of 2007 following a £600m redevelopment. Owner Anschutz ... 's role will include data management and capture. As The O2's launch draws nearer, Stephens Francis ... The O2 will house a live music club, theatre, ice rink, restaurants, cafés, bars and multi-screen cinema ...

O2 appoints Field for head of content development role

LONDON - O2 is to appoint former Discovery Networks International executive Tanya Field as its...Field will primarily be responsible for O2's content strategy across its O2 Active, i ... businesses. Russ Shaw, marketing director at O2, said: "New content remains key for our customers and Tanya will help maintain O2's momentum in this field. "She brings to O2 a strong and extremely ...

O2 denied Dome naming rights during Olympics

LONDON - O2 will see its brand 'blanked' from the Millennium Dome when the venue's most high...Just two months into its £6m-a-year initiative to rebrand the Dome as "the O2", the mobile network ... . An IOC spokeswoman said no exception would be made unless O2 became an official sponsor. O2's ... as the O2 will be so high that a temporary name change will not affect it. An AEG spokeswoman said ...

Novartis to back O2Optix lenses with Haygarth campaign

campaign for its O2Optix breathable contact lenses....wider TV and press campaign for O2Optix created by Grey London and a point-of-sale drive by Woolley Pau. O2Optix is part of Novartis' CIBA Vision umbrella brand. If you have an opinion on this or any ...

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