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Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table.....8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ... O2 8,562 -27% -18 95 Santander 8,546 -25% New 96 ...

Starbucks announces UK contactless payment trial

. Visa has partnered Lloyds TSB, O2 and Samsung, among others, to promote contactless payments. ...

Subway to create 3,000 jobs by moving beyond core fast-food outlets

the first retailer to supply O2's location-based marketing service with scannable mobile vouchers. ...

Brands invited to register for short co.uk domains

in 1996. Domains consisting of a letter and a number, for example O2.co.uk, were not restricted. ...

What Next in Digital: Data is digital way forward

thing in the next two years is data," says Shaun Gregory, the managing director of O2 Media, who, along ...

Biggest brands: Top 100 online advertisers 2010

in the telecoms and media/entertainment sectors. O2, Hutchison 3G, which owns 3, and merger candidates T-Mobile and Orange all increased their investment in web- based marketing. In the number-one spot, O2 remained by far ... , to this platform. O2 senior marketing manager Neill Garfield identifies social networking and the mobile internet ...

Biggest brands: Top 100 online advertisers 2009

continued to invest heavily in online advertising. Mobile network O2 dominates the 2008 spending league ... a quarter of O2's entire ad budget, and far outstripped the spend of its nearest top 100 rival, BT, which boosted its budget by a third to 8.7m. O2's head of online consumer sales, Achilleas Kanaris ...

What Next in Digital?

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... are favourable for digital, whatever shape it takes, Shaun Gregory, the managing director of O2 Media, says ... . Gregory says O2 is similarly harnessing the opted-in data of its 20 million-plus customers to build a ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

Bright, chief marketing officer, BA, Sally Cowdry, UK marketing director, O2, Martin George, chief ...

The best brands of 2010: choose your winner

The Social Network, chronicling founder Mark Zuckerberg's life. GIFFGAFF O2 entered fresh territory ...

 

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