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O2 venue bars redesigned by Beck's Vier

17 Sep 2008 | by Katy Garland

LONDON - InBev has redesigned its bars in the O2 to highlight its Beck's Vier lager brand and tie...of a wide range of visitors to the O2." The O2 was opened last year and has since hosted a range ...

Cadbury eyebrows game goes live at the O2

03 Dec 2009 | by Ian Darby

when an interactive version of the ad is screened at the O2..... The game rolled-out at cinemas earlier this year but the O2 setting, with up to 20,000 people attending ...

Lanson gets champagne pouring rights at The O2

12 Feb 2009 | by Gemma Charles

LONDON - Lanson, the champagne brand, has signed a deal to become sponsor of The O2 arena, granting...advertising campaign. Last month Coca-Cola signed a deal with O2. The three-year deals means that Coca-Cola will become the pouring rights partner for both the arena as well as the indigo2, the O2's more intimate 2 ...

Masterfoods appoints O2 for CRM text campaign

18 Mar 2003 | by Claire Billings,

LONDON - Masterfoods has appointed O2 to handle the text marketing side of its £10m customer drive...Cruncher. O2 Mobile Interactive Services will design and manage the SMS side of the promotion, as well ... rewards. O2's involvement will allow customers to text in their codes to a special number to redeem rewards such as ringtones, video games and weekends away. Laurence Alexander, CEO of O2 Online, said ...

O2 and Innocent triumph at National Business Awards

12 Nov 2003 | by Staff,

LONDON - O2 has been named the advertiser of the year at the Orange National Business Awards for a...The cross-media campaign, covering TV, press, outdoor, ambient and online advertising, challenged SMEs to call O2 to find out the best mobile solution for them in two minutes. The judges of the annual awards said the two-minute challenge campaign "took a completely fresh approach to targeting ...

O2 hires Heineken marketer Given for top sponsorship job

23 Nov 2011 | by Alex Brownsell

of sponsorship at O2....and the revival of popular TV comedies, The Return of Alan Partridge and The Fast Show . He will now head O2's range of entertainment and sport sponsorship deals, including O2-branded music venues and its ...

Starbucks trials new O2 location-based mobile marketing service

15 Oct 2010 | by Sarah Shearman

Starbucks and L'Oréal are to deliver highly targeted location-based ads via SMS and MMS to O2..., will enable retailers and brands to send ads to mobiles to over one million of O2 Media's opted in customers ... , meaning that brands are able to deliver relevant ads. When opted-in O2 More customers are enter a geo ... hair care range at Superdrug O2 said that such a service does not infringe its customers' privacy ...

Just-Eat hires O2 marketer to lead brand development

26 Jul 2011 | by Daniel Farey-Jones

communications at O2, as head of brand marketing....customers. Watch this space." Murfitt joined O2 at its inception in 2002 and has worked on a number of campaigns including the launch of The O2 venue and the Priority customer proposition as well launching ...

Walkers teams up with O2 for flavour vote by text

09 Mar 2009 | by Fiona Ramsay

LONDON - Walkers and O2 have joined up on a mobile marketing collaboration to offer consumers...the Walkers mobile website or obtain their O2 free SIM cards. The Walkers campaign launched in July ...

And in the real world...Vodafone, O2, Sainsbury's, eBay, BAA and more

14 May 2009

O2 and Vodafone emerged as the big winners yesterday in plans for a shake-up of the airwaves used by the UK's mobile phone operators. Source: Financial Times Sainsbury's chief executive, Justin King, said today that the supermarket had the "greatest growth potential" of Britain's big four grocers ...

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