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O2 to extend brand into healthcare

27 Sep 2010 | by Sarah Shearman

O2 is to launch its first mobile healthcare service, which allows users to check up on elderly...into additional markets. Telef nica, O2 s Spanish parent, has a similar scheme in place with the department ... . According to a report in The Sunday Telegraph, O2 is in talks with the NHS to offer a similar service ... can be used to assist medical staff and patients. The move into healthcare is part of O2 UK chief ...

O2 Facebook site attracts 63,000

17 Oct 2007

An O2-branded Facebook group has attracted more than 63,000 members, making it one of the most...,000 O2-branded on-campus party. In the 11 days since its launch, the group has attracted 63 ...

O2 to sponsor D&AD Yellow Pencil retrospective

11 Oct 2002 | by Jennifer Whitehead,

at the V&A, will be sponsored by O2, the mobile phone company...., and have run annually since 1963. As part of its sponsorship, O2 will bring a number of interactive ... take pictures of themselves. O2, which was rebranded from BT Cellnet this year, had a big success ...

The Week: Advertising news - 3 bursts O2's bubbles

20 Jun 2008

The mobile operator 3 has won a four-year battle with its rival O2 over the use of its bubbles

O2 criticises 4G auction as 'state aid'

10 Jun 2011 | by Ben Bold

Mobile operator O2 has vehemently opposed some of the terms of Ofcom's proposals to free up..., the UK still had four mobile operators (O2, Vodafone, Everything Everywhere and 3). Its proposed ... significant amount of low frequency (under 1GHz) bandwidth. While O2 and Vodafone already own some below-1 ... to the latter two. However, O2 said it believed that Ofcom's floors and discounted reserve prices could mean ...

O2 mobile phone scheme helps patients with cystic fibrosis

05 Jul 2005 | by by Jennifer Whitehead

The new phones have been provided to a number of patients by O2, the mobile phone giant. The Xda ... in the patient's condition and to take proactive measures to reduce the severity of a clinical event. O2 has ... University. Mike Short, vice-president of research and development at O2, said: "We believe that wireless ...

O2 uses mobile technology to encourage Big Brother generation to vote

19 Apr 2005 | by by Jennifer Whitehead

by O2 to encourage young people to vote....appearing on the O2 Wap portal. It will tell people how to vote, how to find their polling station, how ... vote, with research by O2 showing that only 38% users of the O2 Active portal, who tend to be aged ... all of the areas that are affected by politics. Involvement in politics is not unprecedented for O2 ...

European Court to rule on O2/3 dispute

08 Dec 2006 | by John Tylee

The long-running comparative advertising dispute between the mobile operators O2 and 3 has been.... The case stems from an ad run by 3 in 2004, which claimed its pay-as-you-go service was cheaper than O2's. The ad contained the "bubble" imagery synonymous with O2, which consequently took legal action, claiming the use of bubbles breached its trademark. In March, the High Court rejected O2's claim, which ...

Campaign: O2 helps Milly's Fund promote teen safety - Charity PR

02 Apr 2004 | by Donna Werbner

Campaign: Teach UR Mum 2 Txt Client: O2 PR team: In-house/Jackie Cooper PR Timescale: October...awareness about teenager safety to parents. Last year, O2 chose the fund as its Charity of Choice ... 's aims. Objectives To develop a campaign that could involve O2 staff and lend itself to O2 in ... . Strategy and Plan To launch the Teach UR Mum 2 Txt PR campaign, O2, JCPR and Milly's Fund decided ...

London 2012 hires ex-O2 chief as top marketer

29 Apr 2008 | by Ed Kemp

LONDON - Amanda Jennings, former head of sponsorship and partnerships at O2, has been appointed..., including Adidas and Lloyds TSB. While at O2, where she worked for seven years, Jennings was part of the team that oversaw its deal to sponsor the England rugby team, the O2 Wireless festival and the rebranding of the Millennium Dome to The O2. She was made head of sponsorship in 2006 following a number ...

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