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O2 'thinking of you live' by Pd3

03 May 2011

399 fans departed the venue in a single spontaneous flash exit. The performance was filmed at the O2 Islington Academy. It was created by Pia Chaudhuri and Mo Saha and directed by documentary maker ...

O2 'the walk' by VCCP

03 Nov 2010

O2 is unveiling the next version of its 'the walk' campaign featuring legendary US rock band

O2 'international favourites' by VCCP

17 Nov 2010

O2 has launched a TV ad for its new International Favourites service....and Warsaw, the ad shows words in different languages to describe the O2 service. The campaign will also ...

O2 'gurus' by VCCP

16 Jun 2011

O2 has launched a campaign to drive awareness of 'O2 Gurus' a nationwide team of technology...The campaign will span TV, outdoor, digital, press and experiential digital activity. The campaign shows O2 Gurus giving a series of daily technology tips from how to insert a SIM card to how to use apps for star gazing. ...

New campaign: O2

09 May 2007

Mobile network O2 is backing the introduction of its 'Favourite place' tariff with a TV campaign....The scheme, which launched last month, offers Pay & Go customers 500 minutes of calls from their favourite postcode area for a £10 monthly top-up. The campaign continues to use O2's iconic bubbles ... to text to take up the package. Although O2 usually runs brand campaigns, the 'Favourite place' activity ...

People moves: O2

12 May 2004

Mark Stevenson has been poached by O2 from British Gas to lead marketing activity for the mobile...Stevenson was previously senior marketing and communications manager at British Gas. At O2 he will report to head of pre-pay Sally Cowdrey. O2 is still searching for a marketing director to replace Cath Keers, who was promoted to customer director earlier this year. Her successor is likely to be in place ...

Adwatch Review: O2

23 Jun 2009

LONDON - Nick Hurrell, partner at Hurrell, Moseley, Dawson and Grimmer, reviews the latest O2 TV.... O2's ad is based on the insight that when you have children, your fridge becomes a visual metaphor ... innovation that will make a fortune for O2, and the agency delivers it simply without recourse to those ...

Direct choice: O2

08 Nov 2006 | by David Atkinson, Managing partner, Space

that expresses quality in both design and production terms. So far, so O2. Once past the light, airy, bright and clear front cover, we find O2's thanks to named customers, a subtle nudge that great photos do not have ... about this mailer is that it does not seem to be what it really is. O2 wants us to spend more money ...

Direct choice: O2

10 Aug 2005 | by Paul Snoxell, Creative director, DS-J

Doormat impact: before reading a word, I know this is a mailing for O2, which means the branding ... if your brand is O2. There are real chopsticks tipped on to the front, with a line that talks about how ... and a lightness of touch that is too often missing from O2's TV work, which often takes itself too ...

Direct choice: O2

08 Mar 2006 | by Richard Marshall, Business development director, Tullo Marshall Warren

This and other amusing clips publicising the games can be downloaded from various sources including O2's website and Active WAP site in an area called the blue room. With hindsight, it is a pity that England didn't grasp the Scottish thistle in the way portrayed in the clip relating to that particular ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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